STR581_Week_1_Case_Study.docx Wk1 Apply Case Study Analysis: "Case 6 Fixer Upper: Expanding the Magnolia Brand" STR/581 Wk1 Apply Case Study Analysis: "Case 6 Fixer Upper: Expanding the Magnolia Brand" Through
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STR581_Week_1_Case_Study.docx Wk1 Apply Case Study Analysis: "Case 6 Fixer Upper: Expanding the Magnolia Brand" STR/581 Wk1 Apply Case Study Analysis: "Case 6 Fixer Upper: Expanding the Magnolia Brand" Through a collection of businesses, including Fixer-Upper, Chip and Joanna Gaines have created the Magnolia Brand. With the Magnolia Brand, they have created an environment in which creativity thrives. Ironically, Magnolia™s largest competitors are those who sells or reproduces their own products. This is more common than one might think. When a product begins to be mass produced and sold, it can cause the original business to have trouble. Because of this issue, Magnolia strives to remain innovative and continue to produce new and exciting products to keep up with those that are in mass production. Any business can be affected by external factors and Magnolia is no exception. One major external factor that has affected Magnolia in the past year is the COVID-19 pandemic. The pandemic as limited growth for Magnolia, but they have managed to remain stable due to its most valuable strength: its high-quality products. Magnolia Brand released a new show represents the same values and mission as those represented in Fixer Upper. From the beginning, the show has proven to show great growth potential for the brand. A big part of what makes the new show a success is the focus on helping participants find and refine their own style. Magnolia is likely to see continued success because the brand maintains. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .
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