BUS FP 3030 Assignment 7 1.docx BUS3030 MARKETING PLAN ANALYSIS CAPELLA UNIVERSITY In this marketing plan we are going to take a closer look at Stretch ™r Wings. I will also refer to my own business when applic
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BUS FP 3030 Assignment 7 1.docx BUS3030 MARKETING PLAN ANALYSIS CAPELLA UNIVERSITY In this marketing plan we are going to take a closer look at Stretch ™r Wings. I will also refer to my own business when applicable. No matter the size of the business, strategy is very important. A great plan will help your sales force identify better prospects, close more deals, secure more repeat business, and ultimately deliver greater value to your business [ CITATION Ala20 \l 1033 ]. Stretch r™ Wings plans to hire experienced sales professionals that will influence the customer that they can turn more revenue in their business. I read an article that discussed five key components for a successful sales approach: ([ CITATION Ala20 \l 1033 ] ï‚· Prospecting for Customers “ this step may include things such as cold calling, trade shows and networking events. ï‚·Qualifying Leads - this stage is to do everything you can to make that customer seek further information. ï‚·Business Proposals “ this stage is to put your plan into practice. You need to create a plan so that you can convince the investors that your company can bring forth the promises made. ï‚·Decision Making “ this stage brings a lot of understanding, compromise, and tough decisions. ï‚·Getting Repeat Business “ this stage it™s important to show gratitude and appreciation to the repeat loyal customers. Stretch r™ Wings has the right idea when it comes to the sales approach. They will take advantage of direct mailings, advertisements, website. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .
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