Chapter 15—Questionnaire Design. All Answers

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TRUE/FALSE 1. For a questionnaire to fulfill a researcher’s purposes, the questions must meet the basic criteria of reliability and validity. F For a questionnaire to fulfill a researcher� ... �s purposes, the questions must meet the basic criteria of relevance and accuracy. PTS: 1 DIF: Moderate REF: p. 334 OBJ: LO: 15-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. A questionnaire is accurate to the extent that no unnecessary information is collected in order to solve the problem under study. F This describes relevancy. PTS: 1 DIF: Moderate REF: p. 335 OBJ: LO: 15-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 3. Accuracy means that the information collected from a questionnaire is numerical. F Accuracy means that the information collected from a questionnaire is valid. PTS: 1 DIF: Moderate REF: p. 335 OBJ: LO: 15-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 4. Fortunately, there is a step-by-step process for ensuring accuracy in the wording of questions in surveys. F There is no step-by-step procedure for ensuring accuracy in question writing that can be generalized across projects. PTS: 1 DIF: Moderate REF: p. 335 OBJ: LO: 15-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 5. Question wording and sequence can substantially influence accuracy. T PTS: 1 DIF: Easy REF: p. 335 OBJ: LO: 15-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 6. Open-ended response questions give respondents a large number of specific alternative responses. F Open-ended response questions pose a problem or topic and ask respondents to answer in their own words. No response alternatives are provided. PTS: 1 DIF: Moderate REF: p. 336 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 7. Fixed-alternative questions give respondents specific limited-alternative responses and ask them to choose the one closest to their own viewpoints. T PTS: 1 DIF: Easy REF: p. 336 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 8. Open-ended response questions are frequently used in causal research. F Open-ended response questions are frequently used in exploratory research. PTS: 1 DIF: Moderate REF: p. 337 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 9. Open-ended response questions are valuable at the beginning of personal interview sessions. T PTS: 1 DIF: Moderate REF: p. 337 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 10. The cost of administering open-ended questions is much lower than that of administering fixed-alternative questions. F The cost is much higher for open-ended questions. PTS: 1 DIF: Moderate REF: p. 337 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 11. One disadvantage of open-ended response questions is the possibility that interviewer bias will affect the results. T PTS: 1 DIF: Moderate REF: p. 338 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 12. It is best to use open-ended questions when the sampling frame consists of respondents with varying levels of education. F Articulate individuals tend to give longer answers. They may not be representative of the entire population, and yet they may give a large share of the responses. PTS: 1 DIF: Moderate REF: p. 338 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 13. Fixed-alternative questions require more interviewer skill to administer than open-ended response questions. F Fixed-alternative questions require less interviewer skill. PTS: 1 DIF: Moderate REF: p. 338 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 14. A fixed-alternative question is better than an open-ended question because it reduces the possibility of respondents giving socially-desirable answers. T A fixed-alternative question may tempt respondents to check an answer that is more prestigious or socially acceptable than the true answer. PTS: 1 DIF: Moderate REF: p. 338 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 15. A frequency-determination question allows the respondent to provide multiple answers to a single question. F This is a checklist question. The frequency-determination question is a determinant-choice question that asks for an answer about the general frequency of occurrence. PTS: 1 DIF: Moderate REF: p. 339 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 16. Totally exhaustive means no overlap exists among the fixed-alternative categories in a question’s response options. F This is mutually exclusive. Totally exhaustive means a category exists for every respondent among the fixed-alternative categories. PTS: 1 DIF: Moderate REF: p. 339 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 17. Surveys used in telephone interviews should be written in a formal style. F Surveys used in telephone interviews should be written in a conversational style. PTS: 1 DIF: Easy REF: p. 340 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 18. A loaded question is one that is very long and taxing on respondents. F A loaded question suggests a socially desirable answer or is emotionally charged. PTS: 1 DIF: Moderate REF: p. 342 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 19. A counterbiasing technique is used with the expectation that two alternative phrasings of the same question will yield a more accurate total response than will a single phrasing. F This is a split-ballot technique. PTS: 1 DIF: Moderate REF: p. 343 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 20. A question covering several issues at once is referred to as a double-barreled question. T PTS: 1 DIF: Moderate REF: p. 344 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 21. Telescoping error occurs when respondents think that recent events took place longer ago than they really did. F This describes squishing. Telescoping error occurs when respondents believe that past events happened more recently than they actually did. PTS: 1 DIF: Hard REF: p. 345 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 22. Order bias in questionnaire design frequently occurs when broader questions are asked before specific issues are explored. F Asking specific questions before asking about broader issues is a common cause of order bias. PTS: 1 DIF: Moderate REF: p. 347 OBJ: LO: 15-04 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 23. Asking general questions before specific questions in order to obtain unbiased responses is called the funnel technique. T PTS: 1 DIF: Moderate REF: p. 347 OBJ: LO: 15-04 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 24. The question, “Did you watch the Super Bowl?” on a survey about Super Bowl advertising effects is an example of a funneling question. F This is an example of a filter question. PTS: 1 DIF: Hard REF: p. 348 OBJ: LO: 15-04 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 25. A multiple-grid question includes several questions of the same format all arranged in a grid format. T PTS: 1 DIF: Easy REF: p. 350 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 26. The paging layout format on an Internet questionnaire (going from screen to screen) greatly facilities skip patterns. T PTS: 1 DIF: Moderate REF: p. 355 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 27. A status bar in an Internet survey gives respondents an indication of questionnaire length. T PTS: 1 DIF: Easy REF: p. 356 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 28. A radio button is a message box that can be used to provide highlighted information. F A radio button is a circular icon, resembling a button, that activates one response choice and deactivates others when a respondent clicks on it. PTS: 1 DIF: Moderate REF: p. 356 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 29. Funneling software allows variables, such as answers from previous questions, to be inserted into unfolding questions in an Internet survey. F This is called variable piping software. PTS: 1 DIF: Moderate REF: p. 358 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 30. Preliminary tabulations from pretests can provide meaningful information to researchers. T PTS: 1 DIF: Easy REF: p. 360 OBJ: LO: 15-06 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension MULTIPLE CHOICE 1. Which of the following refers to the extent that all information collected in a questionnaire addresses a research question that will help the decision maker address the current business problem? a. relevant b. accuracy c. frequency d. counterbalanced A PTS: 1 DIF: Moderate REF: p. 335 OBJ: LO: 15-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. A questionnaire that collects information that is valid is said to be _____. a. relevant b. accurate c. counterbalanced d. balanced B PTS: 1 DIF: Moderate REF: p. 335 OBJ: LO: 15-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 3. A question that poses some problem or topic and asks respondents to answer in their own words is called a(n) _____. a. sentence completion question b. unbalanced question c. fixed-alternative question d. open-ended question D PTS: 1 DIF: Moderate REF: p. 336 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 4. "Name five alternative energy sources" is an example of what type of question? a. fixed-alternative b. pivot c. open-ended response d. filter C PTS: 1 DIF: Hard REF: p. 336 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 5. Another term for fixed-alternative questions is ______ questions. a. open-ended response b. closed-ended c. pivot d. concise B PTS: 1 DIF: Moderate REF: p. 336 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 6. "What is your gender? ______ M ______ F" is an example of what type of question? a. loaded b. leading c. fixed-alternative d. filter C PTS: 1 DIF: Hard REF: p. 336 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 7. All of the following are disadvantages of open-ended response questions EXCEPT _____. a. cost b. interviewer bias c. the information provided by responses is not useful to decision makers d. articulate individuals give a large share of the responses but they may not be representative of the entire population C PTS: 1 DIF: Moderate REF: p. 337 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 8. Compared to open-ended response questions, fixed-alternative questions _____. a. require less interviewer skill b. take less time c. are easier for the respondent to answer d. all of these choices D PTS: 1 DIF: Easy REF: p. 338 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 9. Which type of question requires the respondent to choose one of two alternatives? a. simple-dichotomy b. bipolar c. dual-coded d. checklist A PTS: 1 DIF: Moderate REF: p. 338 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 10. "Are you employed? ______ Yes ______ No" is an example of what type of question? a. leading b. simple-dichotomy c. loaded d. open-ended response B PTS: 1 DIF: Hard REF: p. 338 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 11. Questions that require respondents to choose one and only one response from among several possible alternatives are called _____ questions. a. checklist b. determinant-choice c. forced d. limited-choice B PTS: 1 DIF: Moderate REF: p. 339 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 12. What type of question is the following? What time of day did you watch that movie at the Multiplex? _____ Matinee _____ Evening _____ Rush-hour special a. filter b. pivot c. open-ended response d. determinant-choice D PTS: 1 DIF: Hard REF: p. 339 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 13. Which of the following is a determinant-choice question that asks for an answer about the general frequency of occurrence of some phenomenon? a. simple-dichotomy question b. checklist question c. time-bound question d. frequency-determination question D PTS: 1 DIF: Moderate REF: p. 339 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 14. What type of question is the following? Which of the following services of the United Missouri Bank, besides your personal checking account, do you currently use? (check all that apply) ______ Savings account ______ Car loan ______ Home mortgage loan a. pivot question b. filter question c. checklist question d. counterbalancing question C PTS: 1 DIF: Hard REF: p. 339 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 15. Fixed-alternative questions should have a category for every respondent among the response categories, which means the alternatives should be _____. a. totally exhaustive b. postively balanced c. mutually exclusive d. loaded A PTS: 1 DIF: Moderate REF: p. 339 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 16. Fixed-alternative questions should not have overlap among response categories, which means the categories should be _____. a. exhaustive b. mutually exclusive c. positively worded d. balanced B PTS: 1 DIF: Moderate REF: p. 339 OBJ: LO: 15-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 17. All of the following are guidelines that help prevent the most common mistakes in designing questions EXCEPT _____. a. avoid personal questions b. avoid complexity c. avoid leading questions d. avoid double-barreled questions A PTS: 1 DIF: Hard REF: p. 341 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 18. A(n) _____ question suggests or implies certain answers. a. loaded b. leading c. filter d. double-barreled B PTS: 1 DIF: Moderate REF: p. 342 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 19. "What is your favorite hobby, playing video games, or what?" is an example of what type of question? a. loaded b. pivot c. filter d. leading D PTS: 1 DIF: Hard REF: p. 342 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 20. Which type of question suggests a socially desirable answer or is emotionally charged? a. leading question b. biased question c. loaded question d. slanted question C PTS: 1 DIF: Moderate REF: p. 342 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 21. "In light of the current economic crisis, do you agree or disagree that the President of the United States is doing a good job of managing the economy?" is an example of what type of question? a. counterbalancing b. order bias c. double-barreled d. loaded D PTS: 1 DIF: Hard REF: p. 342 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 22. An introductory statement or preamble to a potentially embarrassing question that reduces a respondent’s reluctance to answer by suggesting that certain behavior is not unusual is called a _____. a. filter question b. lead-in statement c. split-ballot question d. counterbiasing statement D PTS: 1 DIF: Moderate REF: p. 343 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 23. Which of the following uses two alternative phrasings of the same question for respective halves of a sample to elicit a more accurate total response than would a single phrasing? a. split-ballot technique b. split-half reliability c. counterbalancing method d. double-barreled questioning A PTS: 1 DIF: Moderate REF: p. 343 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 24. When half of the respondents are asked to agree or disagree with the statement: "Foreign cars are better made than cars made in the U.S." while the other half of the respondents are asked to agree or disagree with the statement: "Cars made in the U.S. are better made than foreign cars," this is an example of a _____. a. pivot question b. filter question c. double-barreled question d. split-ballot technique D PTS: 1 DIF: Hard REF: p. 343 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 25. A question that may induce bias because it covers more than one issue at once is called a(n) _____. a. complex question b. double-barreled question c. counterbiasing question d. loaded question B PTS: 1 DIF: Moderate REF: p. 344 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 26. "Do you agree or disagree with the statement: The Federal Reserve Bank and the large U.S. banks are responsible for the high foreclosures on home mortgages" is an example of what type of question? a. counterbiasing b. open-ended response c. counterbalancing d. double-barreled D PTS: 1 DIF: Hard REF: p. 344 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 27. "Should Dillard's keep its excellent department store credit card program? ______ Yes ______ No" is an example of _____. a. using a pivot question b. making assumptions c. a double-barreled question d. using a checklist B PTS: 1 DIF: Hard REF: p. 345 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 28. Asking respondents to remember something without providing any clue is called _____. a. unaided recall b. aided recall c. recognition d. cognitive retrieval A PTS: 1 DIF: Moderate REF: p. 345 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 29. Which format asks a respondent to remember something and gives them a clue to help? a. cue-based b. recognition c. cognitive assistance d. aided-recall D PTS: 1 DIF: Moderate REF: p. 345 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 30. Which of the following occurs when respondents believe that past events happened more recently than they actually did? a. telescoping b. squishing c. myopic remembering d. zooming A PTS: 1 DIF: Moderate REF: p. 345 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 31. Sammy told a researcher that she has lived in her current house for two years, but in reality, she has lived there for more than five years. Sammy’s thinking that moving into her home happened more recently than it actually did is an example of _____. a. cognitive distortion b. telescoping c. selective bias d. bias B PTS: 1 DIF: Hard REF: p. 345 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 32. When respondents think that recent events took place longer ago than they really did, this is called _____. a. telescoping b. squishing c. faltering d. misredemption B PTS: 1 DIF: Moderate REF: p. 346 OBJ: LO: 15-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 33. Which of the following results when a particular sequencing of questions affects the way a person responds or when the choices provided as answers favors one response over another? a. squishing b. telescoping c. sequencing effect d. order bias D PTS: 1 DIF: Moderate REF: p. 347 OBJ: LO: 15-04 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 34. In political elections for candidates who are not well-known by many voters, such as judges, it frequently happens that the candidate who is listed first on the ballot receives the most votes, this is an example of a(n) _____. a. Hawthorne effect b. self-fulfilling prophecy c. order bias d. split-ballot technique C PTS: 1 DIF: Hard REF: p. 347 OBJ: LO: 15-04 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 35. When a respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall, and then is asked general questions about shopping at that mall, what type of mistake has been made in questionnaire design? a. filter effect b. order bias c. double-barreled effect d. loaded effect B PTS: 1 DIF: Hard REF: p. 347 OBJ: LO: 15-04 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 36. Which technique recommends asking general questions before specific questions in order to obtain unbiased responses? a. skip logic technique b. telescoping c. squishing d. funnel technique D PTS: 1 DIF: Moderate REF: p. 347 OBJ: LO: 15-04 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 37. The idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents, is known as a(n) _____. a. loaded effect b. filter effect c. pretest effect d. anchoring effect D PTS: 1 DIF: Hard REF: p. 348 OBJ: LO: 15-04 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 38. A question that screens out respondents who are not qualified to answer a second question is called a _____ question. a. preliminary b. filter c. qualifying d. sequencing B PTS: 1 DIF: Moderate REF: p. 348 OBJ: LO: 15-04 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 39. A question such as: "Have you ever received a speeding ticket? ______ Yes ______ No," when followed by a question such as: "When did you receive that ticket?" is an example of what type of question? a. double-barreled b. leading c. filter d. anchoring C PTS: 1 DIF: Hard REF: p. 348 OBJ: LO: 15-04 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 40. A filter question used to determine which version of a second question that will be asked is called a(n) _____. a. anchoring question b. pivot question c. funneling question d. piping question B PTS: 1 DIF: Moderate REF: p. 348 OBJ: LO: 15-04 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 41. Which type of question conserves space on a questionnaire? a. pivot question b. funnel question c. multi-faceted question d. multiple-grid question D PTS: 1 DIF: Moderate REF: p. 350 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 42. Which Internet questionnaire layout presents the entire questionnaire on one page? a. paging layout b. scrolling layout c. continuous layout d. perpetual layout B PTS: 1 DIF: Moderate REF: p. 355 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 43. When a respondent to an Internet survey has to click on the “NEXT” button at the bottom of the screen in order to continue to answer the questionnaire, this button is what type of button? a. pull b. push c. radio d. advancement B PTS: 1 DIF: Hard REF: p. 356 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 44. A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is known as what type of bar? a. drop-down b. radio c. push d. status D PTS: 1 DIF: Moderate REF: p. 356 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 45. Which of the following are common ways of displaying questions on a computer screen? a. drop-down box b. check boxes c. open-ended boxes d. all of these choices D PTS: 1 DIF: Easy REF: p. 356 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 46. A space-saving device within Internet surveys that allows the respondent to "click here" to see a set of possible choices in a list at that point in the survey is known as a _____. a. status box b. drop-down box c. radio box d. status box B PTS: 1 DIF: Moderate REF: p. 356 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 47. Which of the following allows variables, such as answers from previous questions, to be inserted into unfolding questions on Internet surveys? a. variable piping software b. interactive software c. error trapping software d. funneling software A PTS: 1 DIF: Moderate REF: p. 358 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 48. When a respondent is attempting to subscribe to Southwest Airlines e-mail of flight sales and is presented with a box that says: "You must provide your zip code in order to complete your registration," this is an example of _____. a. a double-barreled response b. error trapping c. a radio button d. zoning B PTS: 1 DIF: Hard REF: p. 359 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 49. Which of the following prevents respondents from continuing with an Internet questionnaire if they fail to answer a question? a. variable piping software b. graphical interface software c. forced answering software d. interactive software C PTS: 1 DIF: Moderate REF: p. 359 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 50. A live, real-time support feature that solves problems or answers questions respondents may encounter in completing the questionnaire is called a(n) _____. a. search engine b. interactive help desk c. interactive tabulation d. intervention B PTS: 1 DIF: Moderate REF: p. 359 OBJ: LO: 15-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 51. A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is referred to as _____. a. preliminary tabulation b. primary tabulation c. initial tabulation d. back translation A PTS: 1 DIF: Moderate REF: p. 360 OBJ: LO: 15-06 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 52. _____ is the process of taking a questionnaire that has previously been translated into another language and having a second, independent translator translate it back to the original language. a. Back translation b. Filtering c. Linguistic verification d. Reliability A PTS: 1 DIF: Moderate REF: p. 361 OBJ: LO: 15-06 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 53. When "Out of sight, out of mind" was translated into a foreign language, and then was translated back into English by a language expert in that language to become: "Invisible things are insane," this was an example of _____. a. the linguistic effect b. a loaded question c. back translation d. a counterbiasing statement C PTS: 1 DIF: Hard REF: p. 361 OBJ: LO: 15-06 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application COMPLETION 1. A questionnaire is _____ to the extent that all information collected addresses a research question and helps a decision maker address a current business problem. 2. _____ means that the information gathered from a questionnaire is reliable and valid. 3. A(n) _____ question allows the respondent to answer the question in a personal interview in his or her own words. 4. A question in which the respondent is given a list of possible responses and is asked to choose one of them is an example of a(n) ______ question. 5. A fixed-alternative question in which the respondent is asked to check either “ _____ Yes or _____ No” is an example of a(n) ______ question. 6. A type of fixed-alternative question in which a respondent is asked to select the category that best represents his gross income for the previous year is an example of a(n) ______ question. 7. A fixed-alternative question which lists ten possible services that could be provided by a local bank and asks respondents to check as many as apply to the question: “Which of the following banking services do you currently use for First City Bank?” is an example of a(n) ______ question. 8. When a category exists for every respondent among the fixed-alternative categories, we say the alternatives are _____. 9. Where no overlap exists among the fixed-alternative categories, we say the alternatives are _____. 10. Questions that suggest or imply a certain answer are called ______ questions. 11. A question that is written in such a way that it arouses strong emotion in the respondent is called a(n) _____ question. 12. An introductory statement or preamble to a potentially embarrassing question that reduces a respondent’s reluctance to answer by suggesting that certain behavior is not unusual is called a(n) _____ statement. 13. A question that is written in such a way that it really asks two questions at the same time (e.g. two separate ideas separated by "and") is called a(n) ______ question. 14. When the respondent's answers to previous questions in a questionnaire create a bias in his or her answers to later questions, this is known as ______ bias. 15. In a personal interview, asking general questions before asking specific questions in order to create less bias in the responses is known as the ______ technique. 16. A question that "screens out" respondents because they do not qualify to answer a subsequent question (e.g. "Do you own a DVD player?") is called a(n) ______ question. 17. A filter question that is used to determine which subsequent question will be asked depending on the respondent's answer to the filter question is called a(n) ______ question. 18. The _____ layout on an Internet survey goes from screen to screen rather than allowing the respondent to scroll through the entire questionnaire. 19. A(n) _____ is a visual indicator in an Internet questionnaire that tells the respondent what portion of the survey he or she has completed. 20. When a customer is selecting a flight at Southwest Airlines website by clicking on a circular icon next to the flight of her choice, this is called a(n) ______. 21. In an Internet questionnaire, boxes where respondents can type in their own answers to questions are called _____. 22. _____ software allows question answers to be inserted into later questions. 23. Using software to control the flow of an internet questionnaire, for example to prevent respondents from backing up or failing to answer a question, is called _____. 24. _____ tabulation is a tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research. 25. The process of taking a questionnaire that has previously been translated from one language to another and having it translated back again by a second, independent translator is called _____. ESSAY 1. Discuss the basic criteria a questionnaire must fulfill to be useful in research. 2. You have been asked to develop a questionnaire for a research study on the effects of an employee’s self-efficacy on job performance. List the key decisions you should address in designing this questionnaire. 3. Compare and contrast open-ended and fixed-alternative questions and give an example of each. 4. Name and define the primary types of fixed-alternative questions. 5. A researcher is conducting a study on attitudes toward and the prevalence of drinking and driving among teens and young adults and is concerned that respondents will be reluctant to answer honestly. Discuss how the researcher can ask questions that will more likely lead to honest answers among respondents. 6. Discuss factors to consider when determining the order of questions on a questionnaire. 7. Discuss layout issues with respect to Internet questionnaires, the tools used to assist respondents’ navigation through the survey, and the alternative ways of displaying questions. 8. You have been asked to conduct a study among business owners in Brazil using a questionnaire that was previously administered in another study of business owners in the United States. The survey will be administered in Portuguese, the language spoken by the business owners in Brazil. Describe what you should do before administering the questionnaire in Brazil. [Show More]

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