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Executive Summary 1.docx Executive Summary Executive Summary Currently, EZ-Pleeze h

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Executive Summary 1.docx Executive Summary Executive Summary Currently, EZ-Pleeze holds the position as the leader â€œin research and development (R&D)â€ and innovation and creativity (Western Governors Universit ...

Executive Summary 1.docx Executive Summary Executive Summary Currently, EZ-Pleeze holds the position as the leader â€œin research and development (R&D)â€ and innovation and creativity (Western Governors University [WGU], n.d.). Although EZ-Pleeze has modified its business strategy by raising prices and product quality, the overall goal to best serve the public has never been stronger. EZ-Pleezes target customers are health-conscious consumers that want to live stronger, fuller lives, which includes people from all demographics from all over the world. After investing â€œover $20 Millionâ€ in technology, EZ -Pleeze positioned themselves as an â€œinnovative leaderâ€ in the industry (Western Governors University [WGU], n.d.). As consumers shift to healthier consumption of food, EZ-Pleeze will be at the forefront of enhanced, â€œhighest-qualityâ€ products (Western Governors University [WGU], n.d.). EZ-Pleezes place as the â€œleader in industry-related technology for reducing genetically modified crops (GMCs)â€ is very consistent with their mission to offer high-quality products. As the fifth largest corn and potato products company in the United States, EZ-Pleezes vision of â€œbecoming one of the top three corn and potato producers in the United States and the worldâ€ is appropriate for the companys goals (Western Governors University [WGU], n.d.). With the goal of â€œdeveloping a domestic and global expansion strategy,â€ EZ-Pleeze currently has a U.S. presence with a production pla. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .

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