Ch_09__THE_CONSUMER_DECISION_MAKING_PROCESS. All Answers

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1. During intermediate problem solving, consumers are not motivated to rigorously evaluate each alternative, hence they often engage in heuristics to help them. a. True b. False POINTS: DIFF... ICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 2. One way to consider and categorize consumer decision making is to consider processing effort and involvement. a. True b. False POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 3. Brand laziness can explain many consumer routine choices. a. True b. False POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 4. While brand laziness is a common occurrence, it is actually an irrational way to make purchase decisions. a. True b. False POINTS: False 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 5. The difference between brand loyalty and brand laziness can be explained by the amount of information processing a person does. a. True b. False POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 6. Variety seeking is the opposite of brand loyalty in terms of involvement and information processing. a. True b. False POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 7. Paul recently switched from regular soda to diet sodas because he wants to lose weight. In this case, Paul is engaging in intrinsic variety seeking. a. True b. False POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 8. Consumers tend to engage in more variety seeking when they purchase products for themselves versus when they purchase products for others. a. True b. False POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 9. Christina and Claire are roommates. When Christina shops, she likes to stock up on everything she will need for the next couple of weeks. Claire prefers to only shop for what she needs for the next day or two, making more shopping trips. Christina is more likely to engage in variety seeking than Claire. a. True b. False POINTS: True 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 10. Extreme degrees of novelty and complexity in the purchase situation can lessen the desire to engage in variety seeking. a. True b. False POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 11. The last step in the traditional model of consumer decision making discussed in your readings is the purchase decision. a. True b. False POINTS: False 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.02- 09.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 12. In the purchase decision stage of the traditional model of consumer decision making, the process always results in actual purchase followed by some post-purchase evaluation. a. True b. False POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.02- 09.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 13. In order for problem recognition to occur in the consumer decision process model, the discrepancy between what the consumer wants and what exists must be substantial and must be readily solvable. a. True b. False POINTS: True I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.02- 09.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 14. One of the main goals of marketing is to create needs and wants. a. True b. False POINTS: DIFFICULTY: False I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.02- 09.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 15. Because marketing efforts cannot control a person's thoughts, marketing activities cannot trigger problem recognition. a. True b. False POINTS: DIFFICULTY: False I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.02- 09.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 16. According to your readings, there is widespread agreeruent between Chinese and Western business people that much of Chinese ethical problerus related to defective products are simply due to a lack of production knowledge and expertise. a. True b. False POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.03- 09.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Ethical and Legal Understanding and Reasoning Abilities AACSB Multicultural and Diversity Understanding AACSB Reflective Thinking Skills CB&C Model International Perspective Bloom's: Comprehension 17. As a general rule, the fewer the number of products in a category, the greater the external search. a. True b. False POINTS: False 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 18. Research shows that close proximity among stores can increase a consumer's external information search. a. True b. False POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 19. John is shopping for a new cell phone. Upon entering the large electronics store, he realized there were just too many choices! He quickly became frustrated and ended up quickly choosing a brand he had often seen advertised on television. John is experiencing a satisfaction paradox. a. True b. False POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product CB&C Model Strategy Bloom's: Comprehension 20. While time pressure can cause people to limit external information search, perceptions of crowding in a retail environment can cause people to increase external search due to the social stimulation of crowds. a. True b. False POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Strategy Bloom's: Knowledge 21. Research shows that in general, very few consumers enjoy shopping for the sake of shopping. a. True b. False POINTS: False 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 22. Research shows that in general, women enjoy shopping more than men. a. True b. False POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 23. Moderately (medium) experienced customers are more likely to engage in extensive information search during consumer decision making than those with low levels of expertise or experience. a. True b. False POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Strategy Bloom's: Knowledge 24. People who tend to engage in high levels of ongoing search (vs. those that don't) tend to impulse shop less. a. True b. False POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 25. External uncertainty is really about uncertainty about brand information, whereas, internal uncertainty is really about uncertainty about brand utility. a. True b. False POINTS: DIFFICULTY: True I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.05- 09.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 26. Utility describes the amount of happiness and satisfaction a consumer gains from a product or service. a. True b. False POINTS: True I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.05- 09.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 27. A consumer's perceived utility function for a product rarely differs from his/her true utility function. When this occurs, a satisfaction paradox is created. a. True b. False POINTS: False I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.05- 09.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 28. Clustering brands in one's perceived product market makes decision making easier. a. True b. False POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.09.05- 09.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 29. In brand clusters, the degree to which brands within a single cluster are dissimilar from each other is called the cluster frontier. a. True b. False POINTS: False 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.09.05- 09.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 30. Consumers often infer the level of demand for brands in a product cluster from the cluster size, such that a larger cluster size implies more demand. a. True b. False POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.09.05- 09.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 31. Low cluster variance increases the likelihood of a consumer making a bad purchase decision. a. True b. False POINTS: DIFFICULTY: False I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.05- 09.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 32. The cluster frontier can be likened to a person's perceived ideal brand. a. True b. False POINTS: True I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.05- 09.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 33. Research has shown that highly satisfied consumers tend to be brand loyal. a. True b. False POINTS: True I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.06- 09.06 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 34. Cognitive dissonance occurs when consumers second-guess their purchase decisions. a. True b. False POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.09.06- 09.06 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 35. Cognitive dissonance tends to occur less for higher priced items. a. True b. False POINTS: False 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.09.06- 09.06 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 36. When a purchase involves product options that are very different in terms of product attributes and overall attractiveness, post-purchase dissonance is more likely to occur. a. True b. False POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.09.06- 09.06 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Comprehension 37. The expectancy disconfrrmation model suggests that as expectancies increase, satisfaction increases. a. True b. False POINTS: DIFFICULTY: False I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.06- 09.06 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 38. Purchases like engagement rings, new cars, and houses involve consumer decision making. a. intermediate problem solving b. routine choice c. variety seeking problem solving d. extensive problem solving e. neutral decision making d POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 39. Every time you go to the store, you purchase Charmin toilet paper. You don't really think about why you purchase Charmin because you purchase it out of habit. What type of purchase decision making is this? a. Intermediate problem solving b. Routine choice c. Bounded rationality d. Extensive problem solving e. Neutral decision making POINTS: DIFFICULTY: b 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 40. The two dimensional model of decision making discussed in your readings considers processing effort and involvement. What four types/categories of consumer decision making make up this model? a. Brand laziness; brand loyalty; variety seeking; problem solving b. High involvement; low involvement; high risk; low risk c. High information processing; low information processing; brand laziness; brand loyalty d. Variety seeking; problem solving; routine choice; functional risk e. Routine choice, intermediate problem solving; high risk; high information processing a POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 41. Which of the following is not one of the perceptions of risk discussed in your readings? a. Financial risk b. Functional risk c. Physical risk d. Psychological risk e. All of the above are perceptions of risk. POINTS: DIFFICULTY: e 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 42. is a consumer's natural inertia toward a product or service based on familiarity and convenience, rather than a fundamental commitment to the brand. a. Variety seeking b. Brand loyalty c. Brand laziness d. Involvement e. Bounded rationality c POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledgev 43. Which of the following statements about brand laziness is false? a. Making a purchase out of habit with no fundamental commitment to the brand is a form of brand laziness. b. Commodity-type products such as flour are especially susceptible to brand laziness. c. Brand laziness can be a smart strategy for consumers because it saves time and effort. d. Brand laziness is a good phenomenon for marketers because consumers rarely shift their preferences for products in which they practice brand laziness. e. Brand laziness occurs in part because consumers are cognitive misers. d POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Strategy Bloom's: Comprehension 44. Lisa is very picky about her peanut butter. She believes that the brand she buys tastes much better than any other brand on the market. Lisa is clearly: a. high in brand loyalty b. high in brand laziness c. high in intrinsic variety seeking motivation d. high in extrinsic variety seeking motivation e. high in situational involvement POINTS: DIFFICULTY: a 2 Moderate LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 45. Chris gets bored easily with his breakfast cereal. Every time he goes to the grocery store, he tries a new brand of cereal. Chris is most likely: a. high in brand loyalty b. high in brand laziness c. high in intrinsic variety seeking motivation d. high in extrinsic variety seeking motivation e. high in situational involvement POINTS: DIFFICULTY: c 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 46. Which of the following statements about variety seeking is false? a. Variety seeking involves low levels of involvement and low levels of information processing. b. Variety seeking is the opposite of brand loyalty. c. Derived varied behavior describes situations where consumers' brand switching is either externally imposed or extrinsically motivated. d. A person who enjoys trying new products out of curiosity is high in intrinsic variety seeking. e. Involvement is low for variety seekers so they may switch brands to reduce boredom. a POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Strategy Bloom's: Comprehension 47. Which of the following is not an example of high intrinsic variety seeking? a. Trying a new brand because you are curious about it b. Switching brands because you are bored with your old brand c. Trying a new brand because your store is out of the brand you usually purchase. d. Switching brands because it is fun to shop and try new products e. All of the above are instances of high intrinsic variety seeking. c POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Strategy Bloom's: Comprehension 48. Which of the following statements about variety seeking is true? a. While variety seeking is prevalent, research shows that a person will typically not engage in variety seeking when he/she knows a new brand choice will be less satisfying than the current brand choice. b. Variety seeking is less common for parity products. c. The introduction of new low involvement product categories can encourage variety seeking behavior. d. Consumers engage in more variety seeking when they purchase a product for themselves versus when they purchase for others. e. None of the above statements about variety seeking is true. c POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Strategy Bloom's: Comprehension 49. A is a brand that possess functionally equivalent attributes, making one brand a satisfactory substitute for most others. a. determinant brand b. ideal brand c. parity product d. compensatory product e. None of the above is correct. c POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Product Bloom's: Knowledge 50. attributes are key product attributes that are most likely to affect a buyer's fmal choice. These attributes are usually described according to their importance and . a. Parity; risk b. Determinant; uniqueness c. Cluster; opportunity d. Parity; opportunity e. Determinant; risk POINTS: DIFFICULTY: b 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 51. When consumers shop for new automobiles, they often are consider the braking system. Most consumers feel that an anti-lock braking system is an important, valuable attribute to have. However, most brands offer this important feature. Thus, according to your readings on attribute importance and uniqueness, what type of attribute is an anti­ lock braking system in this example? a. A determinant attribute b. An optional feature c. An irrelevant attribute d. A defensive attribute e. A parity attribute d POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.01- 09.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Product Bloom's: Knowledge 52. Fill in the missing step in the traditional model of consumer decision making: -- Problem solving -- Evaluation of alternatives -- Purchase decision --Post-purchase evaluation a. Variety seeking b. Information search c. Cluster formation d. Dissonance assessment e. Risk assessment b POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.02- 09.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 53. Select the stage of the consumer decision process that is represented by the observation, "It's really hard for me to get to class on time without a car.": a. Alternative evaluation b. Perception c. Motivation d. Problem Recognition e. Information Search d POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.02- 09.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 54. The want-got gap occurs during which stage of the consumer decision process model? a. Purchase b. Information search c. Alternative evaluation d. Post-purchase evaluation e. None of the above is correct. e POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.02- 09.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 55. Which of the following is not a possible motive to engage in consumer decision making? a. Problem removal b. Problem avoidance c. Normal depletion d. Dissatisfaction e. All of the above are possible motives. POINTS: DIFFICULTY: e 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.03- 09.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Strategy Bloom's: Knowledge 56. occur when consumers perceive a decline in their actual conditions while their desired condition remains the same. a. Opportunities b. Customer delight c. Needs d. Wants e. Satisfaction c POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.03- 09.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 57. According to your readings, there is widespread agreeruent between Chinese and Western business people that much of Chinese ethical problerus related to defective products are due to: a. lack of production and operations knowledge b. a lack of a state food and drug administration c. a national culture that promotes laziness d. an excessive focus on profit coupled with very fast economic growth e. faulty technology d POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.03- 09.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Ethical and Legal Understanding and Reasoning Abilities AACSB Multicultural and Diversity Understanding AACSB Reflective Thinking Skills CB&C Model International Perspective Bloom's: Comprehension 58. Kyle enjoys collecting antique furniture. He often spends whole weekends browsing through antique shops, thumbing though catalogs and attending estate auctions, even when he isn't actually in the market to purchase anything. This example represents what type of information search? a. An experiential search b. An internal search c. An external search d. A prepurchase search e. An ongoing search e POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 59. represents a consumer's long term and continuous interest in a brand or product category. a. External involvement b. Enduring involvement c. Situational involvement d. Salient involvement e. Unique involvement b POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 60. Patty is getting married in six months. She has been shopping for a wedding dress. Patty is most likely experiencing what type of involvement? a. External involvement b. Enduring involvement c. Situational involvement d. Salient involvement e. Unique involvement c POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Comprehension 61. George enjoys video gaming. He seems to know everything there is to know about the various gaming systems on the market and the newest, hottest games. George not only plays video games but he also runs his own Internet blog about video games, and he has started a video club in neighborhood. George is most clearly: a. high in situational involvement b. a market maven c. a creator of brand chaos d. a connector e. a strong variety seeker b POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 62. Which of the following statements about information search during consumer decision making is false? a. In general, better-educated, younger consumers tend to expend more effort on information search than those who are less-educated and older. b. Perceptions of crowding in the retail environment can cause people to reduce external information search. c. Time constraints can cause people to reduce external information search. d. Market mavens tend to engage in high levels of ongoing information search. e. Research shows that in general, very few consumers enjoy shopping for the sake of shopping. e POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Strategy Bloom's: Comprehension 63. Prior knowledge and experience influences the extent to which consumers conduct external information searches during the decision process. Which group typically will spend the most time gathering information? a. Consumers with low levels of expertise b. Consumers with high levels of expertise c. Consumers with moderate (medium) levels of expertise d. Consumers who are in a state of brand chaos e. All of the above will spend equal amounts of time gathering information. POINTS: DIFFICULTY: c 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Strategy Bloom's: Knowledge 64. In what type of industry structure can information search be almost eliminated? a. Perfect competition b. Monopoly c. Monopolistic competition d. Both A and B are correct. e. Both B and C are correct. POINTS: DIFFICULTY: d 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Strategy Bloom's: Knowledge 65. Fill in the missing step in the uncertainty-reduction process of consumer decision making: --product-market perception -- consideration of a subset of brands -- choice of one brand from the consideration set a. Variety seeking b. Information search c. Cluster formation d. Bounded rationality e. Consumption experience POINTS: DIFFICULTY: e 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.04- 09.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 66. The is the set of all brands that exist along with measures of each brands' attributes; whereas, the includes those brands that the consumer acknowledges. a. perceived brand universe; true brand universe b. parity brand set; true brand set c. true brand universe; perceived brand universe d. true brand set; situational brand set e. parity brand universe; perceived brand universe POINTS: DIFFICULTY: c 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.05- 09.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 67. Which two factors are combined to form a consumers perceive product market? a. Cluster size and cluster variance b. Internal uncertainty and external uncertainty c. True brand universe and the perceived brand universe d. Perceived brand universe and perceived utility function e. True utility function and the perceived utility function d POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.05- 09.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Comprehension 68. Consider the graph. What does it represent? a. A true utility function for ice cream b. A perceived product market for ice cream c. Market share for ice cream d. The satisfaction paradox e. Variety seeking for ice cream b POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.09.05 - 09.05 NATIONAL STANDARDS: United States - BUSPROG: Reflective Thin - BUSPROG: Analytic STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics TOPICS: AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product KEYWORDS: Bloom's: Knowledge 69. Consider the graph. Which brand offer the highest perceived utility for taste? a. Haagen-Dazs b. Hershey’s c. Breyers d. Skinny Cow e. Carnival c POINTS: 2 DIFFICULTY: Moderate LEARNING OBJECTIVES: COBE.KARD.15.09.05 - 09.05 NATIONAL STANDARDS: United States - BUSPROG: Reflective Thin - BUSPROG: Analytic STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics TOPICS: AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product KEYWORDS: Bloom's: Knowledge 70. Consider the graph. Consider the “calories” cluster. Which brand lies closest to the cluster frontier? a. Haagen-Dazs b. Carnival c. Edy’s d. Skinny Cow e. All of the above are correct. b POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.09.05 - 09.05 NATIONAL STANDARDS: United States - BUSPROG: Reflective Thin - BUSPROG: Analytic STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics TOPICS: AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product KEYWORDS: Bloom's: Comprehension 71. Markus is trying to decide what type of movie to rent tonight. He has narrowed his choices down to the categories of comedies and action. This process of narrowing down choices into manageable subsets is kuown as: a. a cluster frontier b. a non-compensatory process c. extended problem solving d. intrinsic variety seeking e. a compensatory process POINTS: DIFFICULTY: b 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.05- 09.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Knowledge 72. Consumers often interpret larger as an indication of greater external uncertainty, but often interpret larger as an indication of less external uncertainty. a. cluster variance; brand variance b. cluster size; cluster variance c. cluster size; cluster frontier d. cluster frontier; brand variance e. cluster variance; cluster size e POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.05- 09.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product Bloom's: Comprehension 73. occurs when the product performs as good as consumers expected. a. Post-consumption evaluation b. Satisfaction c. Dissatisfaction d. Post-purchase regret e. Cognitive dissonance b POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.06- 09.06 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 74. occurs when product performance falls short of consumers' expectations and seems inferior to rejected alternatives. a. Post-consumption evaluation b. Satisfaction c. Expectancy confmnation d. Post-purchase paradox e. Cognitive dissonance e POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.09.06- 09.06 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 75. Steve was initially happy with his newly purchased personal computer. It had all the features he wanted, including a large monitor and internal memory. But, as he was taking the computer out of the box, Steve noticed an advertisement in the local newspaper showing a similar computer for less than he paid. Suddenly, Steve began to doubt his purchase decision and feel anxious -maybe he had not gotten such a good deal and spent too much money on his purchase. Steve was experiencing: a. bounded rationality b. the evoked state c. cognitive dissonance d. the post-purchase depression e. a satisfaction paradox c POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.09.06- 09.06 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 76. The Expectancy Disconfmnation Model suggests that: a. as expectancies increase satisfaction increases. b. as expectancies increase satisfaction decreases. c. negative disconfirrnations cause satisfaction to increase. d. expectancies are unrelated to satisfaction e. reality is more important than what exists in the consumer's mind POINTS: DIFFICULTY: b 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.09.06- 09.06 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Marketing Plan Bloom's: Knowledge 77. List and briefly describe the five perceptions of risk. Identify an example of a product that might carry each risk. 78. Graph the four major types of consumer decision making based on information processing and involvement. Provide an example of each type of decision. I POINTS: 10 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.09.01- 09.01 NATIONAL STANDARDS: United States - BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Communication Abilities AACSB Reflective Thinking Skills CB&C Model Creativity CB&C Model Customer Bloom's: Comprehension 79. Why is variety seeking prevalent among parity product categories? 80. Describe the steps of the traditional model of consumer decision making. 81. List the ways in which problem recognition is triggered. 82. What is want creation? What is the "dark side" of marketers engaging in want creation? 83. What is the difference between needs and wants? 84. Imagine you are in the market for a new laptop computer. Discuss the possible sources of information you will use to generate your consideration set. 85. Karen went shopping for a new cell phone. Upon entering her provider's retail store, she realized there just too many choices, and they all seemed just alike! She quickly became frustrated and ended up quickly choosing the phone she had seen advertised the most. What is Karen experiencing? 86. What is meant by a consumer's "perceived product market?" And, what four characteristics of a consumers perceive product market influence choice? 87. Briefly describe the dissonance-reduction model of satisfaction. 88. How might a marketer be hurt by cognitive dissonance? What could it do to avoid the difficulty? 89. A couple buys a new sofa for their apartment, but then fmds another sofa a few days later at a second store that fits their decor and budget better than the first sofa. In what ways (identify three) might they reduce their post-purchase cognitive dissonance? (Returning the sofa is not an option.) 90. What implications for consumer satisfaction does the expectancy disconfirmation model pose? [Show More]

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