Business > CASE STUDY > Assignment Unit02.docx(1) MT221 Understanding Customers: Interfacing With Targeted Cus (All)

Assignment Unit02.docx(1) MT221 Understanding Customers: Interfacing With Targeted Cus

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Assignment_Unit02.docx(1) MT221 Understanding Customers: Interfacing With Targeted Customers Purdue University Global MT221: Customer Service The Green Gardener Company target customers are a part of life cycles two and three. I was able to weed out one and four due to the fact that even though single young adults or older married grandparents might enjoy gardening, they may not be able have their own garden due to lifestyle circumstances. Mainly people with home ownership -- doesnt matter if their a homemaker or working, single to divorced, between young adult w/wo children or middle aged maybe older â€“ take the most interest into the intricate add-ons like this resource efficient company. Home owners tend to have more flexibility when it comes to things as such as building a garden or pool. Since sales are currently unsatisfactory, we must revamp our marketing strategy. We will start by updating our website to include our mission statement, visions, and values. To make sure our website is straight forward yet engaging, easy to navigate through, and that we provide adequate customer service help throughout the site we must add in more essential features. We will implement a customer blogging area that gives our customers a voice, a customer chat area for all questions and or help. For our products, will have short videos of some of our products and our services provided as well as, before and after photos to show our work. We can also offer a warranty with all our product and services. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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