7 2 Final Project.docx COM-321 7-2: Final Project COM-321 ChosenNationaliTeasLocations ï‚·London, UK: London, for anyone, should be a top location for NationaliTeas to expand to. England™s relationship with tea spans
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7 2 Final Project.docx COM-321 7-2: Final Project COM-321 ChosenNationaliTeasLocations ï‚·London, UK: London, for anyone, should be a top location for NationaliTeas to expand to. England™s relationship with tea spans over 350 years, and still is a staple in the country today (Graham, 2016). Though London has changed dramatically becoming one of the most diverse cities in the world, Londoner™s passion for tea has never died. Because of London™s history for tea and it™s diverse population hailing from places like Bangladesh, India, China, and Africa, expanding the NationaliTeas brand would be ideal here (UNdata | record View | population by national and/or ethnic Group, sex and URBAN/RURAL RESIDENCE, n.d.). ï‚·Sacramento, California: Being one of the most culturally diverse cities in the United States, Sacramento would be another ideal location for expanding the NationaliTeas brand. With such a diverse population coming from mainly Asia and Latin America and 22% being foreign born (Sacramento, CA, n.d.). It would be a great opportunity to connect with San Francisco citizens through highlighting our international ties and partnerships that help us obtain the tea our customers love. 1. Analysis a. Target Audiences: While it will be easier to market to an audience in London due to its rich tea history, Sacramento will be a different story (Graham, 2016). Londoners will be an easy sell due to tea being a social staple in British culture. To a diverse audience in Britain, tea is what brings. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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