Business > CASE STUDY > IHP 510 week 1 2 | Southern New Hampshire University IHP 510 1-2 Marketing Exerci (All)
IHP 510 week 1 2 | Southern New Hampshire University IHP 510 1-2 Marketing Exerci
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IHP_510_week_1_2_.docx Southern New Hampshire University IHP 510 1-2 Marketing Exercise: Mayo Clinic™s Atrium Healthcapes Going to the doctor™s office is not somewhere people like to visi... t. Most of the doctor™s offices and hospitals have packed waiting rooms, waiting rooms are small and gloomy. Mayo Clinic™s waiting room is big and spacious and not gloomy. They have very bright and beautiful rooms and the architecture is beautiful and bring life to the clinic. This is a prime example of health marketing, because it iscreating, communicating, and delivering health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations (CDC, 2011.) With the big rooms the patients won™t feel anxious. It helps the patient have a open and clear mind to not be in distress about being at a doctors appointment. The outcome alone is promoting the aspect of customer-centered care and promoting health for their health marketing strategy. One successful strategy that the Mayo Clinic has employed stems from the saying: œThe first impression is a lasting impression. Architecture is just one of the ways that hospitals and clinic communicate value and quality to patients. The mapping of the floor plan, furniture arrangement and décor placement all contribute to the way the clinic is perceived by their consumers, and the quality of the services rendered. For example, the atrium features a grand piano that visitors are welcomed to . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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