Business > CASE STUDY > MKT113 Part 1 Final| MKT113: FinalProject Part IFinal Submission Southern New Hamp (All)

MKT113 Part 1 Final| MKT113: FinalProject Part IFinal Submission Southern New Hamp

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MKT113_Part_1_Final.docx MKT113: FinalProject Part IFinal Submission Southern New Hampshire University Best in Show Pet Food is an all-natural pet food for cats and dogs. It is the newest ... product from SNHU Pet Shop and has been created in response to customers requesting a healthier food for their furry family members. Best in Show Pet Food is free from fillers and artificial preservatives. The ingredients have been carefully chosen to provide the best taste and health benefits. SNHU Pet Shop has already established a reputation for quality and customer satisfaction through its website and flagship stores. It is the goal for SNHU Pet Shop to continue this high standard with the introduction of Best in Show Pet Food. In an effort to analyze how best to market Best in Show Pet Food, SNHU Pet Shop has developed the following SWOT analysis. By capitalizing on the current trend of "clean" food, SHNU Pet Shop can target pet owners who are interested in feeding their pets food free from fillers and chemical preservatives. SNHU Pet Shop can also target their current customer base, as these consumers have already experienced the quality of the shop's other product lines. Customer engagement with both groups can occur through promotions, such as a free sample with a purchase of another SNHU Pet Shop product or coupons available through the website.In an effort to expand the market outside of the brick and mortar stores and the website that may only be known by existing customers, it is recommend. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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