Marketing > QUESTIONS & ANSWERS > Australia QUTMGB227 Pre Exam. (All)

Australia QUTMGB227 Pre Exam.

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Cognitive Legitimacy refers to: a. The rejection of the entrepreneur's ideas by law makers b. The general acceptance of a type of enterprise as taken for granted in society c. The rejectio ... n of the entrepreneur's ideas by key stakeholders d. The rejection by government that a new type of enterprise is appropriate Human capital relates to the entrepreneur's: a. Access to the knowledge required to develop their idea b. Lack of expertise c. Size of social networks d. Lack of work experience A Value Chain is: a. A logic used to describe the process of converting inputs into outputs of lesser value b. A logic used to describe the process of converting inputs into outputs of greater value c. A logic used to describe the process of using networks to create value. d. None of the above The ‘r’ strategist: a. Moves slowly, takes a short-term view with resource funding b. Moves slowly, takes a long-term view with resource acquisitions c. Moves quickly, takes a short-term view with resource acquisitions d. Moves quickly, takes a long-term view with resource funding The entrepreneur’s resource profile: a. Affects the failure or success of a new venture b. Is the same from one idea to another c. Is used to evaluate the entrepreneur's experience d. Enables potential investors to find entrepreneurs Financial capital is: a. Something every entrepreneur needs a lot of b. Something more important than human and social capital c. Something less important than human and social capital d. Something that describes one’s ability to acquire capital and resources A Value Network is: a. A logic used to describe the process of converting inputs into outputs of greater value b. A logic used to describe the process of using resources in unique ways to solve problems and create value c. A logic used to describe the process of using network effects to create value d. None of the above Commensalistic Relations are: a. Best described as 0/+ b. Best described as 0/0 c. Best described as -/+ d. Best described as +/+ Emergy is: a. A form of energy created by the entrepreneur who uses it b. A form of energy created independent of the entrepreneur who uses it c. A danger to entrepreneurs who attempt to gain ownership of it d. None of the above Social capital refers to: a. Using social contacts to gain access to valuable resources b. Using social contacts to gain access to valuable knowledge c. Using social contacts to gain access to mentors d. All of the above The generalist tends to: a. Operate in low-tech markets b. Operate in very small markets c. Operate in large markets d. Operate in high-tech markets [Show More]

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