Abstract: In recent years a debate has been unfolding on the relationship between
heritage sites and tourism. While it is generally accepted that archaeological and
other cultural sites need to be preserved and protect
...
Abstract: In recent years a debate has been unfolding on the relationship between
heritage sites and tourism. While it is generally accepted that archaeological and
other cultural sites need to be preserved and protected, it is also stressed that these
should be sustainably managed, and this requires substantial funding. While the
discussion continues, cultural and touristic activities cannot be sidelined as both
are realities of strategic importance. Countries with much to offer and several sites
to conserve, have embarked on studies and management projects focussing on
striking a balance between preserving heritage sites for future generations while
concurrently offering them for the cultural enjoyment and education of the presentday visitor, obtaining much needed funds in the process. Malta, an island wealthy in
archaeological and other heritage sites, has done no less. The challenge is huge and
the management and conservation aspects are thus on the daily agenda.
environments. This thus becomes an industry and
heritage tourism becomes an important pillar of that
country’s economy. Of course, with the advantage of
deriving funds to enhance further this heritage there are
also various pressures which may lead to endangering
its stability and value, indeed its very existence.
Though a tiny island in the middle of the Mediterranean,
316 km2 (121 sq miles), Malta can boast of a vast and rich
heritage. Its oldest archaeological sites date back to
around 5000 B.C. The country’s population is less than
half a million persons, and the visitor numbers thus
far outstrip the locals as 2012, for example, registered
an all-time high with 1,443,973 tourists (The Malta
Independent 2013; National Statistics Office 2013).
Archaeological heritage and tourism – a tricky mix?
When speaking of archaeological heritage sites, one
may point out right away that these may be listed under
either one of two distinct yet related categories. As
Willems (2012) has observed, there are World Heritage
archaeological sites and global archaeological heritage
sites. Each category has its own specific attributes. Each
also faces particular pressures. The author outlines such
challenges and hastens to underline that these may
sometimes be similar though at other times emerge as
diametrically opposed. World Heritage archaeological
sites typically face the risk of over-exploitation due to
their economic potential and which may lead to their
degradation consequent to the exaggerated number of
visitors they have to sustain. Other global archaeological
sites, to the contrary, may face a different reality,
totally contrasting to that experienced by the former
– as only a few people would know of their existence
these places are relegated to insignificance and utter
degradation with little done for their conservation and
preservation (Willems 2012).
While the second circumstance is utterly damning
for heritage sites, conversely the former group are
also very much at risk, this time not because of their
anonymity but rather due to their extensive popularity
7 | Heritage sites and tourism: two sides of the same coin?
George Cassar
Introduction
Societies are complex structures built via human
interactions and operate through a shared social
heritage and a particular cultural legacy. Each human
group can boast of a distinct heritage and a culture
peculiar to itself; a reality which has, from many centuries
ago, enticed others to visit, experience and write about
(authors and travellers such as, Thompson 1940; Slade
1837; Senior 1882). Heritage tourism was thus born, the
origins of which go back to antiquity. Though others may
have travelled before him to see where history occurred,
it is generally accepted that the honour of first ‘heritage
tourist’ should be bestowed on the Greek Herodotus. He
travelled around the eastern Mediterranean in the fifth
century B.C. to experience landscapes, sites, cities and
buildings and comment on the food, the architecture
and the history (Museum of the city.com n.d.). One needs
only to look, as an example, at the richness of architecture
which developed from the earliest organised civilisations
and those that followed, to grasp the spread and worth
of the heritage which humanity possesses, and this has
been recognised and accentuated throughout history
(see for e.g., Malizia 1785).
The modern world acknowledges this vast and precious
wealth which belongs to all humanity. ICOMOS during
its 12th General Assembly, which took place in Mexico
in October 1999, adopted a Charter that describes
the wide spectrum of cultural heritage with which
contemporary societies have to deal. Thus:
“Heritage is a broad concept and includes the natural
as well as the cultural environment. It encompasses
landscapes, historic places, sites and built environments,
as well as biodiversity, collections, past and continuing
cultural practices, knowledge and living experiences.
It records and expresses the long processes of historic
development, forming the essence of diverse national,
regional, indigenous and local identities and is an
integral part of modern life” (ICOMOS 2002, 4).
It stands to reason, therefore, that many nations
endeavour to conserve and enhance their heritage for
posterity. A by-product of its upkeep and preservation
is a predictable urge to visit and explore this
cultural wealth by those coming from other cultural
68 EAC OCCASIONAL PAPER NO. 9
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