Business and Business Environment 2

Document Content and Description Below

Business and Business Environment (Student Details) Business and Business Environment 2 Executive Summary The following report is about business and business environment. This report describes ab ... out the PESTLE analysis and SWOT analysis of Watsons. Watsons is the popular beauty care and health care company which is located in Hong Kong. Watsons group operates their business through online platform and it has many stores in Hong Kong, Macau and other parts of China. PESTLE analysis involves political, economic, social, technological, legal and environmental factors. Besides it this report also includes SWOT analysis of Watsons. SWOT analysis includes internal and external factors in which strengths and weaknesses are the part of internal factors whereas opportunities and threats are the part of external factors. Business and Business Environment 3 Contents Introduction......................................................................................................................................4 PESTLE analysis.............................................................................................................................4 Political factors............................................................................................................................4 Economic factors..........................................................................................................................4 Sociocultural factors....................................................................................................................4 Technological factors...................................................................................................................4 Legal factors.................................................................................................................................4 Eco-environmental factors...........................................................................................................5 SWOT analysis................................................................................................................................5 Internal factors.............................................................................................................................5 Strength....................................................................................................................................5 Weakness..................................................................................................................................5 External factors............................................................................................................................6 Opportunities............................................................................................................................6 Threats......................................................................................................................................6 Conclusion.......................................................................................................................................6 References........................................................................................................................................7 [Show More]

Last updated: 3 years ago

Preview 1 out of 7 pages