INFORMATION OVERLOAD: Being faced with more information than one can effectively
process.
The more information we have to sift through, the less attention we have to devote to other
tasks
It reduces productivity,
...
INFORMATION OVERLOAD: Being faced with more information than one can effectively
process.
The more information we have to sift through, the less attention we have to devote to other
tasks
It reduces productivity, increases stress and can actually lead to physical health problems.
THE INFORMATION DIET
The modern human animal spends upwards of 11 hours out of every 24 in a state of constant
consumption. Too much junk information can lead to cluelessness
3 TYPES OF INFORMATION OVERLOAD
Task ‐related Information Overload: otherwise known as ‘work overload’.
Message overload: resulting from communication (email in particular)
Media overload: media messages across many outlets (sources of information).
CAUSES OF INFORMATION OVERLOAD
People:
People capacity to process information
Users adapt too slowly to new technological development
Social communication barriers break down (we are not communicating anymore!)
Motivation, attitude, satisfaction, Personal traits (experience, skills, ideology, age)
Personal situation (time of the day, noise, temperature, amount of sleep)
Technology:
Push systems, email, intranet, extranet, Internet
Rise in number of television channels
Various distribution channels for the same content
Vast storage capacity of the systems
Low duplication costs
Speed of access
The organisation:
Interdisciplinary work (when work is done with outsiders)
Collaborative work (working in terms)
Centralisation of departments causing bottle necks or disintermediation (when information
searching is done by end‐users rather than by information professionals)
Accumulation of information to demonstrate power
Group heterogeneity (different viewpoints and experts)
Process/Task:
Tasks are less routine
Complexity of tasks and task interdependencies
Time pressure
Task interruptions for complex tasks
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