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INFORMATION OVERLOAD AND ITS CAUSES

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INFORMATION OVERLOAD: Being faced with more information than one can effectively process.  The more information we have to sift through, the less attention we have to devote to other tasks  ... It reduces productivity, increases stress and can actually lead to physical health problems. THE INFORMATION DIET The modern human animal spends upwards of 11 hours out of every 24 in a state of constant consumption. Too much junk information can lead to cluelessness 3 TYPES OF INFORMATION OVERLOAD  Task ‐related Information Overload: otherwise known as ‘work overload’.  Message overload: resulting from communication (email in particular)  Media overload: media messages across many outlets (sources of information). CAUSES OF INFORMATION OVERLOAD People:  People capacity to process information  Users adapt too slowly to new technological development  Social communication barriers break down (we are not communicating anymore!)  Motivation, attitude, satisfaction, Personal traits (experience, skills, ideology, age)  Personal situation (time of the day, noise, temperature, amount of sleep) Technology:  Push systems, email, intranet, extranet, Internet  Rise in number of television channels  Various distribution channels for the same content  Vast storage capacity of the systems  Low duplication costs  Speed of access The organisation:  Interdisciplinary work (when work is done with outsiders)  Collaborative work (working in terms)  Centralisation of departments causing bottle necks or disintermediation (when information searching is done by end‐users rather than by information professionals)  Accumulation of information to demonstrate power  Group heterogeneity (different viewpoints and experts) Process/Task:  Tasks are less routine  Complexity of tasks and task interdependencies  Time pressure  Task interruptions for complex tasks [Show More]

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