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WK 5 Strategy Report for Southwest Airlines.docx Running Head: Strategy Report for
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WK 5 Strategy Report for Southwest Airlines.docx Running Head: Strategy Report for Southwest Airlines 1 ORG 535 Strategy Report for Southwest Airlines ORG 535 Executive Summary Southwest ... Airlines Co (Southwest airlines) is arguably a real success story in the world of Aviation. The company is an air travel provider for both cargo and passengers. It was founded in 1967 and created on low costs, simplicity, and rapid expansion (Noe, Gerhart, Wright, 2020). Southwest has performed relatively well within its history and, in some cases, better than other airline companies, seeing 47 consecutive years of profitability. Although with much success, the company can use a facelift on new business strategies to support a competitive and dominant presence in the market. Some of the company's success comes from it strengthens, such as low- cost fare structure, operating achievement, point-to-point service strategy, and a strong fleet base (Ma. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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