Business > CASE STUDY > MGMT 315 week 4 paper.docx MGMT315 Marketing Your Business to Success American Publ (All)
MGMT 315 week 4 paper.docx MGMT315 Marketing Your Business to Success American Public University MGMT 315 Week 4 The planned marketing Campaign for Utopia Mall Crossing I want to start by cho... osing the appropriate and easy to reach all target audience ages name for the upcoming mall crossing in the area. As a marketing and branding specialist, I would suggest starting by using somewhat of a To-Do list to achieve the goal behind our marketing campaign before the grand opening. The list will be consisting of the following items. 1. Choose a name that makes sense here in our local area and available to register. After compiling a significant amount of research, I settled on the title (Utopia Mall Crossing) to reflect the reality that our community feels about new businesses and how our industry should represent their neighborhoods in return. 2. The name is ready to be purchased and locked as it is our brand. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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