Business > CASE STUDY > Week2Assign.docx BUSN310 Herbalife s Life Cycle American Public University BUSN310: Bus (All)
Week2Assign.docx BUSN310 Herbalife s Life Cycle American Public University BUSN310: Bus
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Week2Assign.docx BUSN310 Herbalife s Life Cycle American Public University BUSN310: Business Theory The beginning of Herbalife Herbalife was created in February of 1980 in Los Angeles, CA, a man... by the name of Mark Hughes was the company s creator. Mark Hughes developed an unhealthy eating habit and eating disorder due to the loss of his mother thus changing his mindset for the nutritional pattern for the world. Herbalife s initial product was a protein shake to help customers control their calorie intake alongside managing their weight gain. Mark Hughes's mindset was to help the world in a new way through nutrition. The model that Herbal life was created on was by using a direct selling and multi-leveling marketing model (which later was the downfall to this company). Herbalife cannot be found in retail stores, however, they rely solely on the door to door marketing and also by consumers becoming d. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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