Business > CASE STUDY > BBA 3210 Unit II Case Study.docx BBA 3210 Unit II Case Study Columbia Southern Uni (All)
BBA 3210 Unit II Case Study.docx BBA 3210 Unit II Case Study Columbia Southern Uni
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BBA 3210 Unit II Case Study.docx BBA 3210 Unit II Case Study Columbia Southern University Unit II Case Study During this case study, The Birmingham Cougars football team changed their logo i... n 1999 due to a copyright infringement case against them by an artist in Birmingham, Alabama named Jim Clark. Around 1996, Mr. Clark designed a logo for the team to use. However, the team never compensated the artist. However, when the team began their 1996 season, they used a very similar design to Mr. Clarks for two (2) years without his permission. When the courts heard the case did rule in Jim Clarks favored in which he was compensated, and the team could no longer use his design. Nevertheless, the team changed their logo, but to promote and advertise their brand for the up-and-coming season, they need to show highlights of their best moments from throughout the years. It posed a problem for the team because all of their . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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