Business > CASE STUDY > BBA3201 Marketing Unit 2.docx BBA 3201 BBA 3201 Marketing Columbia Southern Universi (All)
BBA3201 Marketing Unit 2.docx BBA 3201 BBA 3201 Marketing Columbia Southern Universi
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BBA3201 Marketing Unit 2.docx BBA 3201 BBA 3201 Marketing Columbia Southern University Hotel/Motel industry The hotel and Motel industry has been booming for quite a while now. Is it time for... it to take a hit and have to revamp how it operates going forward or does it still have a few good years in it before that is the case? In this essay I m going to discuss some of the realities of the industry and my portrayal of what lies ahead. I will start by discussing the currents offers and features that they have been using to keep the lights on and flourish and then go in to what I believe will help keep them alive and continue to remain profitable. Current options and benefits Most of the large chain Hotel/Motels offer member benefit programs that at one time enticed quite a few people to sign up and remain somewhat loyal to that particular chain. I will admit I was one of those that signed up especially sinc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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