Business > CASE STUDY > BBA3201 Marketing Unit 6.docx BBA 3201 BBA 3201 Marketing Columbia Southern Univer (All)
BBA3201 Marketing Unit 6.docx BBA 3201 BBA 3201 Marketing Columbia Southern Univer
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BBA3201 Marketing Unit 6.docx BBA 3201 BBA 3201 Marketing Columbia Southern University Logistics I will be discussing how Dell is changing the way computer manufacturers are looking into th... e way they currently sell their inventory and considering a new way ahead. Currently most manufacturers sell in store fronts and don t offer custom builds to the consumers. Dell has been operating in a custom order fashion and has been seeing great sales doing so. This allows Dell to hold very little inventory on hand leading to no inventory loss and no need to clearance items out since they don t sit on shelves for more than a week. Other computer manufacturers build the computers and sit them on the shelf until they are purchased where they then go to a store and sit until someone purchases them. The problem with that is that by the time a consumer purchases the computer it could potentially be out of date and will . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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