Business > CASE STUDY > BBA3826 Unit II Essay BBA 3826 BBA 3826: Unit II Essay Columbia Southern University (All)
BBA3826 Unit II Essay BBA 3826 BBA 3826: Unit II Essay Columbia Southern University
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BBA3826 Unit II Essay BBA 3826 BBA 3826: Unit II Essay Columbia Southern University BBA 3826: Unit II Essay There are many different biases in decision-making. For this assignment, I will de... scribe each of the three general heuristics, which had been discussed in this unit. I will then describe how one of these heuristics, associated with bias, plays a part in an original decision-making scenario. I will also provide an explanation of how biases could have been overcome, to improve the decision, in the discussed scenario. The Availability Heuristic The availability heuristic speaks to how we recall things, based on the bias of how vivid the memories are, due to the nature of certain events (Bazerman & Moore, 2013. p. 35). Another bias that is considered in the availability heuristic, is how recent an event occurred. Recent events can be easier recalled than events that occurred long ago, based on ho. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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