Business > CASE STUDY > MKTG400 Week 2 Assignment.docx MKTG400 Week Two Homework Assignment American Public Un (All)
MKTG400 Week 2 Assignment.docx MKTG400 Week Two Homework Assignment American Public Un
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MKTG400 Week 2 Assignment.docx MKTG400 Week Two Homework Assignment American Public University MKTG400: Marketing Research Week Two Homework Assignment My paper will discuss the differences bet... ween primary and secondary research along with comparing and contrasting three different types of primary research methods with their advantageous and their drawbacks. Lastly, I will discuss a common business problem and describe in detail the types of research I would use to attempt to solve this problem. What is the difference between primary and secondary research? The main difference between primary and secondary research is the level of involvement in research with the data gathering process. Primary research consists of the researcher gathering the data directly. They will be directly involved in the data collection and categorization process. According to Formplus, œIn primary research, the researcher does no. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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