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Unit VI Research Project BBA 3201.docx BBA 3201 IKEA ™s Price and Promotion Strate

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Unit VI Research Project BBA 3201.docx BBA 3201 IKEA ™s Price and Promotion Strategies Columbia Southern University BBA 3201 Principles of Marketing IKEA ™s Price and Promotion Strategi... es Price is the set amount that is charged for a product or service that holds value to a consumer and is an extremely important tool when it comes to marketing as it has a direct impact on revenues and profits (Wyner, 2014). In some instances, the price for a product or service can even be the determining factor in whether or a not a consumer will purchase it. For example, if the customer sees a product that has a high price tag but feel that the quality of the product doesn ™t justify what it costs, they are less likely to purchase it. Whereas if the same product had a lower, more reasonable, price tag, but still held the same quality as it did with the higher price tag, a consumer may still decide to purchase it, simply because it ™s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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