Ch_06__AUTOMATIC_INFORMATION_PROCESSING. All Answers

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influence judgments, feelings, goals, and behaviors. a. True b. False : POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.06.01- 06.01 NATIONAL STANDARDS: Unite... d States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 2. Even though impulse purchases are made with little conscious thought, these purchases are usually made with intention. In other words, consumers know they will purchase some items impulsively. a. True b. False : POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.01- 06.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 3. Research shows people are more likely to impulse shop when they are hungry. a. True b. False : POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.06.01- 06.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge LEARNING OBJECTIVES: COBE.KARD.15.06.01- 06.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 5. Our ability to maintain balance, breath, blink, smile, and petforrn other routine body functions is controlled by short­ term memory. a. True b. False : POINTS: False 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.06.02- 06.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 6. We are born with all of our automatic mental processes. a. True b. False : POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.06.02- 06.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge a. True b. False : POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.06.02- 06.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 8. The adaptive unconscious can be trained to perform routine mental activities. a. True b. False : POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.06.02- 06.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 9. The adaptive unconscious assists the conscious mind and helps us avoid high risk situations. a. True b. False : POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.06.02- 06.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 11. Sometimes thinking less can lead to better decisions. a. True b. False : POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.06.03- 06.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 12. The priming effect involves making quick inferences or judgments based on first impressions. a. True b. False : POINTS: False 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.06.03- 06.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge : POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.06.03- 06.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 14. Research on thin slice theory suggests that first impressions are often more accurate when based on very brief observations versus when they are based on longer observations. a. True b. False : POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.06.03- 06.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 15. Thin slice inferences are more accurate for questions having subjective s. a. True b. False : POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.06.03- 06.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 17. Consumers are unaware of using implicit memory. a. True b. False : POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 18. All of our prejudices and stereotypes reside in implicit memory. a. True b. False : POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge : POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 20. Once a concept is activated in memory, it influences how a person thinks about subsequent concepts. This is the essence of thin slice theory. a. True b. False : POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 21. After buying a $20,000 car, a $35 can of tire cleaner seems cheap. This is an example of an assimilation effect. a. True b. False : POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 23. The contrast effect involves a shift away from a reference point. a. True b. False : POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 24. Television can distort consumers' opinions via the priming effect, but knowing this potential effect can actually reduce these distortions. a. True b. False : POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 26. Related to the mindset priming effect, a preference mindset leads consumers to buy and overlook the option of not buying. a. True b. False : POINTS: DIFFICULTY: True I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 27. The mindset priming effect and the procedural priming effect both can influence judgment. a. True b. False : POINTS: True I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge KEYWORDS: AACSB Reflective Thinking Skills AACSB Use oflnforrnation Technology CB&C Model Customer Bloom's: Knowledge 29. The Implicit Association Test uses response latencies (measuring how fast people ) to measure implicit attitudes. a. True b. False : POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills AACSB Use oflnforrnation Technology CB&C Model Customer Bloom's: Knowledge 30. The Implicit Association Test has shown that implicit attitudes and explicit attitudes are surprisingly consistent. a. True b. False : POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills AACSB Use oflnforrnation Technology CB&C Model Customer Bloom's: Knowledge DIFFICULTY: Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge 32. As familiarity of a brand increases, judgments about the brand are usually held with more confidence. a. True b. False : POINTS: DIFFICULTY: True I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge 33. The mere exposure effect states that as familiarity increases, product claims seem more true. a. True b. False : POINTS: DIFFICULTY: False I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge TOPICS: KEYWORDS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge 35. Some researchers believe that consumers initially believe everything they see and hear, and rejecting a claim as false is a separate process. a. True b. False : POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge 36. According to research, distraction reduces familiarity effects. a. True b. False : POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 37. is a mental process that occurs without awareness or intention and influences judgments, feelings, goals and behaviors. a. Automatic information processing b. Subliminal processing c. Thin slice theory d. Assimilation effect e. Contrast effect : a POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.06.01- 06.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 38. Research shows that people are more likely to impulse shop: a. when they make a shopping list b. when they are hungry c. when they are shopping for some specific item d. when they are pressed for time e. None of the above is correct. : POINTS: DIFFICULTY: b 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.01- 06.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 39. Which of the following about automatic impulse purchasing is false? a. Impulse purchases are usually made with little or no conscious thought. b. Impulse buys are usually made without intention. c. Grocery shoppers are more likely to impulse purchase when they are hungry. d. Automatic information processing may influence feelings, but does not account for impulse purchases because another process is at work. e. Impulse purchases are less likely when the consumer has a shopping list. : d POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.06.01- 06.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 40. Mary loves the Italian restaurant near her apartment. Every time she eats there, she orders the same dish. She doesn't have to weigh the pros and cons of items on the menu or even think about what she is going to order. This is an example of: a. a familiarity effect b. a distraction effect c. thin slice theory d. automatic information processing e. an assimilation effect : d POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.06.01- 06.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 41. Which of the following is not an example of automatic information processing? a. Buying a product on impulse b. Buying a product out of habit c. Buying a product based on "gut" instinct d. Buying a product after discussing the decision with a friend e. All of the above are examples of automatic information processing. : d POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.06.01- 06.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 42. How does a mental process become automatic? a. Practice b. Experimentation c. Thinking about the process d. Watching others perform the process and learning vicariously e. We are born with all of our automatic mental processes. : POINTS: DIFFICULTY: a 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.02- 06.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 43. What is the main benefit of the adaptive unconscious? a. It improves our self-esteem. b. It prevents us from impulse purchases. c. It improves our long-term memory. d. It frees up mental resources so we can pay attention to other things. e. None of the above is correct. : POINTS: DIFFICULTY: d 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.02- 06.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 44. Which of the following about the adaptive unconscious is false? a. The adaptive unconscious can be trained to perform routine mental activities. b. The adaptive unconscious can help us avoid high-risk situations. c. The adaptive unconscious assists the conscious mind. d. The adaptive unconscious frees up mental resources so we can pay attention to other things. e. The adaptive unconscious is a type of priming effect. : e POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.06.02- 06.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 45. According to the Freudian view, what is the role of the unconscious? a. The unconscious helps us perform routine mental activities. b. The unconscious allows us to form habits. c. The unconscious assists the conscious mind. d. The unconscious hides thoughts and ideas from us that cause mental illness. e. There is no unconscious, according to the Freudian view. : POINTS: DIFFICULTY: d 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.02- 06.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 46. According to the Freudian view, what is the role of the psychotherapy? a. To improve the adaptive unconscious b. To sharpen our thin slice abilities c. To uncover hidden thoughts that cause mental illness d. To eliminate automatic information processing e. To train the mind to form habits : POINTS: DIFFICULTY: c 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.02- 06.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 47. Which of the following behaviors does not benefit from our adaptive unconscious? a. Walking b. Driving c. Eating d. Climbing stairs e. All of the above benefit from our adaptive unconscious. : POINTS: DIFFICULTY: e 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.02- 06.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 48. A occurs when expectations influence behavior without awareness and without intention. This type of effect can sometimes happen with medicines people take. a. contrast effect b. assimilation effect c. distraction effect d. thin slice theory effect e. placebo effect : e POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.06.02- 06.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 49. involves making quick inferences or judgments based on quick first impressions. a. Classical conditioning b. Thin slice theory c. Familiarity effects d. The assimilation effect e. The priming effect : b POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.06.03- 06.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 50. In the strawberry jam study related to thin slice theory discussed in your readings, which group had the most accurate product ratings? a. The group that tasted the jam b. The group that simply indicated which brand they liked best c. The group that had to explain their preferences d. The group that had to write a story about using the jam e. The control group that never saw the jams : b POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.06.03- 06.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 51. Which of the following about thin slice theory is false? a. Research shows that what people learn from thin slices of behavior typically occurs in less than 5 minutes. b. First impressions are often more accurate when based on very brief observations versus when they are based on longer observations. c. Thin slice inferences are more accurate for questions having subjective s. d. First impressions are more accurate when people focus on verbal information and ignore nonverbal information. e. Thin slice inferences are more accurate when people have practice in forming them. : POINTS: DIFFICULTY: d 2 Bloom's: Comprehension LEARNING OBJECTIVES: COBE.KARD.l5.06.03- 06.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 52. Luke is rushing fraternities. As part of the process, he is invited to a fraternity party. He goes to the party with a few friends. After just 30 minutes at the party, he leaves. When questioned by his friends, Luke replies, "I just knew right away after meeting some the fraternity members that this fraternity isn't for me." This scenario illustrates: a. classical conditioning b. thin slice theory c. central route processing from the elaboration likelihood model d. the assimilation effect e. the priming effect : b POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.06.03- 06.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 53. Consumers often use memory automatically and/or unintentionally to make judgments without realizing that they are using memory. This is known as: a. implicit memory b. recognition c. cued recall d. unaided recall e. explicitmemory : a POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 54. When a person is aware that they are searching for information stored in memory, they are engaging: a. implicit memory b. recognition c. cued recall d. the unconscious e. explicitmemory : e POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 55. Thinking about a concept activates that concept in memory. Once a concept is activated, it influences how consumer think about subsequent concepts. This is called: a. proactive associative interference b. a priming effect c. thin slice theory d. the adaptive unconscious e. a disruption effect : b POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 56. Seeing ads for extremely expensive store (e.g., Tiffany's, Saks Fifth Avenue) activates these concepts in memory and changes the way consumers think about ordinary retail stores for a brief period of time: ordinary stores seem inexpensive. This is an example of: a. a contrast effect b. proactive associative interference c. an assimilation effect d. an thin slice theory effect e. a distraction effect : a POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 57. After buying a $300 suit, a $30 tie seerus cheap. This is an example of: a. a contrast effect b. proactive associative interference c. an assimilation effect d. a thin slice theory effect e. a distraction effect : a POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 58. A(n) is a shift in judgment toward a contextual reference point. a. contrast effect b. framing effect c. accommodation effect d. assimilation effect e. simulation effect : d POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 59. The contrast effect involves a shift in judgment a reference point, whereas the assimilation effect involves a shift in judgment a reference point. a. away from; towards b. towards; away from c. away from; away from d. towards; towards e. None of the above is correct. : a POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 60. occurs when situations are linked to cognitive or motor processes, such that when a given situation occurs a specific cognitive or motor process also occurs. a. Mindset priming effect b. Distraction effect c. Procedural priming effect d. Assimilation effect e. Thin slice effect : POINTS: DIFFICULTY: c 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer 61. In an experiment, participants were asked to rank order a list of laundry detergents. Later they were asked to choose a brand to purchase. The results of the experiment showed that the how participants ranked the brands influenced subsequent choices. This is an example of: a. truth effect b. distraction effect c. procedural priming effect d. assimilation effect e. contrast effect : c POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 62. occurs when a cognitive activity performed at time I influences a cognitive activity at time 2 to be performed in the same way. a. Mindset priming effect b. Distraction effect c. Procedural priming effect d. Contrast effect e. thin slice effect : POINTS: DIFFICULTY: a 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 63. Tony is a salesperson in an electronics store in the television department. When talking to a potential customer, Tony usually asks the customer to indicate their preferences in terms of size, type and brand name of television. He knows if he does this, the customer is more likely to purchase something (vs. not purchase). Tony is taking advantage of what effect? a. Assimilation effect b. Distraction effect c. Procedural priming effect d. Mindset priming effect e. None of the above is correct. : d POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Comprehension 64. The is a procedure for measuring sensitive beliefs that are held without awareness or intention, such as stereotypes and prejudices. a. distraction test b. procedural priming test c. explicit memory test d. thin slice test e. None of the above is correct. : e POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills AACSB Use oflnforrnation Technology CB&C Model Customer Bloom's: Comprehension 65. Which of the following is not a familiarity effect? a. As familiarity increases, liking for a brand can increase. b. As familiarity increases, a brand name can seem more famous. c. As familiarity increases, judgments about a brand are held with greater confidence. d. As familiarity increases, product claims seem more true. e. All of the above are familiarity effects. : POINTS: DIFFICULTY: e 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.06.04- 06.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge 66. What effect supports the contention that repetition of a company's brand message is a good strategy? a. The contrast effect b. The procedural priming effect c. The truth effect d. The distraction effect e. The thin slice effect : 67. Defme automatic information processing. 68. Student s here will vary. However, for example... Provide an example of an activity where the adaptive unconscious could take over, making the mental process of the activity automatic. 69. Define the placebo effect and provide an example of how this effect can work for a marketer. 70. Explain the statement, "Sometimes too much thinking can lead to bad decisions." 71. When are thin slice inferences most accurate? In other words, when should a person tmst their thin slice intuition? 72. Explain the difference between explicit memory and implicit memory. 73. Use fre graphbelo.v to explainthe plimillg effect. • 70 Tho Ptimir1'Q Eff9Ct (Htfr(,Mt) 6.50 zI 65 ut• z• ! 60 66S 55 50 •• c •o .WSWER: Whenfre lalgetofevaluationis aniliguOls, petceivei similarities are exaggemted (e.g,. afiuseeillg a lot ofexpensive cars anambigu01s caralso appem expensive). Whenfre target of evaluationis unambiguous.petceivei differences are exaggemted (e.g., afiuseeirc expensive em, an1.1llalliliguous car appem cMaper). InslDtt, primWg JQ'Oduces assimilationeffects wMnfre lalgetis ambigucus ani contrast effects wMn fre lalget is unambiguous. POINTS: 10 DIFFICULTY: Challe 74. Consider the statement, "One can assume that brands in a category, that are priced very similarly, are probably ahnost identical in quality and product performance." What kind of context effect does this statement illustrate? Explain your . 75. Consider the statement, "After buying a $300 suit, a $30 tie seems cheap." What kind of effect does this statement illustrate? Explain your . 76. What is the implicit association test (IAT)? 77. How does the Implicit Association Test (IAT) measure implicit beliefs and attitudes? 78. How can marketers create familiarity effects for their products? 79. What types of brand judgments does the feeling of familiarity influence, and how does distraction influence familiarity effects? [Show More]

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