Ch_15__THE_INFLUENCE_OF_DEMOGRAPHY: All Answers

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True I False 1. The middle market refers to households that earn at least $65,000 annually. a. True b. False True easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States... - BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Individual Dynamics- Individual Dynamics Bloom's: Knowledge 2. Households in the middle market are known to trade up to premium products for meaningful product categories but trade down to private label brands for less meaningful product categories. a. True b. False True easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Individual Dynamics- Individual Dynamics Bloom's: Knowledge 3. The shift in behavior of the middle market consumer is referred to as the "ongoing democratization of luxury." a. True b. False True easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Individual Dynamics- Individual Dynamics Bloom's: Knowledge 4. The "Mass Class" refers to a shift to poverty among a large group of people who formerly knew a luxurious lifestyle. a. True b. False False easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Individual Dynamics- Individual Dynamics Bloom's: Knowledge 5. Marketing to subsistence markets can be done using multi-level marketing, which refers to small groups that supply goods to rural customers. a. True b. False False easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Creation of Value- Creation of Value Bloom's: Knowledge 6. Some sociologists view social structure as a horizontal division of heterogeneous groups based on lifestyle. a. True b. False False moderate COBE.KARD.15.15.02- 15.02 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Comprehension 7. Social class is defined as the overall standing a consumer occupies in society based on characteristics valued by others. a. True b. False True easy COBE.KARD.15.15.02- 15.02 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Knowledge 8. Consumers are so different that even though they may share the same social class, their lifestyles may vary a great deal. a. True b. False False moderate COBE.KARD.15.15.02- 15.02 NATIONAL STANDARDS: United States- BUSPROG: Diversity United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Comprehension 9. Income is the best single predictor of social class. a. True b. False False moderate COBE.KARD.15.15.02 - 15.02 : United States - BUSPROG: Analytic: - BUSPROG: Analytic United States - NONE - DISC: Group Dynamics - Group Dynamics Bloom's: Comprehension 10. Social mobility describes the movement of one social class to another. a. True b. False True easy COBE.KARD.15.15.02 - 15.02 : United States - BUSPROG: Analytic: - BUSPROG: Analytic United States - NONE - DISC: Group Dynamics - Group Dynamics Bloom's: Knowledge 11. The phrase, the American Dream, refers to the possibility of being in the mass class. a. True b. False False easy COBE.KARD.15.15.02 - 15.02 : United States - BUSPROG: Analytic: - BUSPROG: Analytic United States - NONE - DISC: Group Dynamics - Group Dynamics Bloom's: Knowledge 12. Challenges faced by large populations include the strain they place on resources and infrastructure. a. True b. False True Easy COBE.KARD.15.15.01 - 15.01 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 13. Microenterprises are small informal groups that help supply goods and services to rural customers. a. True b. False True Easy COBE.KARD.15.15.01 - 15.01 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 14. Subsistence consumer-merchants (SCMS) sustain relationships through church, state, and family. a. True b. False False Easy COBE.KARD.15.15.01 - 15.01 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 15. China has made a deliberate attempt to control its population growth through its one-child law and this has affected the size of its consumer market. a. True b. False True Easy COBE.KARD.15.15.01 - 15.01 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 16. China’s fertility rate is 30% below its replacement rate and this will affect its long‐term population stability. a. True b. False True 17. Because of its high birth rate, China, as a population is becoming younger and younger. a. True b. False False Easy COBE.KARD.15.15.01 - 15.01 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 18. Japan’s death rate currently exceeds its birth rate. a. True b. False True Easy COBE.KARD.15.15.01 - 15.01 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 19. When it comes to marketing globally based on income levels, marketers must remember that low income does not necessarily mean poverty. a. True b. False True Easy COBE.KARD.15.15.01 - 15.01 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 20. The market with the lowest levels of income is called the top of the pyramid. a. True b. False False 21. Max Weber believed that the ranking people attain in society is derived from power, wealth, and country of residence. a. True b. False False Easy COBE.KARD.15.15.02 - 15.02 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 22. The principal behind social class is that consumers who occupy the same social class are likely to share common lifestyles and preferences based on similarities in income, property ownership, and occupation. a. True b. False True Easy COBE.KARD.15.15.02 - 15.02 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 23. Social class is determined primarily by income. a. True b. False False Easy COBE.KARD.15.15.02 - 15.02 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 24. Social mobility describes the movement of consumers from one geographic market to another. a. True b. False False Easy COBE.KARD.15.15.02 - 15.02 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 25. Marketers embrace the notion of social class because it helps to explain shopping habits. a. True b. False True Easy COBE.KARD.15.15.02 - 15.02 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 26. People whose wealth has been acquired within their own generation are known as the nouveaux riche. a. True b. False True Easy COBE.KARD.15.15.05 - 15.05 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 27. Those with old money are sometimes accused of conspicuous consumption in that they consume luxury goods just to demonstrate their wealth. a. True b. False False Easy COBE.KARD.15.15.05 - 15.05 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 28. The upper-upper group of wealthy Americans are usually labeled as professionals. a. True b. False 29. Income is equally distributed in the United States. a. True b. False False Easy COBE.KARD.15.15.05 - 15.05 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 30. Income is an adequate predictor of consumer behavior for high‐dollar expenditures that don’t reflect lifestyle or values. a. True b. False True Easy COBE.KARD.15.15.04 - 15.04 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 31. Social class is better than income at predicting low-dollar expenditures reflecting status. a. True b. False True Easy COBE.KARD.15.15.04 - 15.04 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 32. Social class is closely linked to self-esteem for consumers who feel that their wealth was inherited. a. True b. False 33. Generations can be thought of as age cohorts. a. True b. False True Easy COBE.KARD.15.15.06 - 15.06 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge Multiple Choice 34. The shift in buying behavior for those in the middle-market to buy luxury goods has created a market called . a. mass luxury b. mass prestige c. mass class d. all of the above d easy COBE.KARD.15.15.01 - 15.01 : United States - BUSPROG: Analytic: - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 35. Which of the following might be purchased by a member of the "mass class"? a. generic green beans b. Maybach automobile c. Louis Vuitton purse d. Cartier watch a easy COBE.KARD.15.15.01 - 15.01 : United States - BUSPROG: Analytic: - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Comprehension 36. The premise of segmentation is . a. all consumers are not alike b. mass market to as many consumers as possible c. target the largest market possible d. all consumers are alike a easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Knowledge 37. All of the following are steps in the segmentation process except . a. defme a broad product market b. identify a variety of consumer needs c. analyze consumer profiles d. organize potential subsets of consumers who share common characteristics c easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Knowledge 38. Which term below refers to the statistical study of human populations? a. demography b. psychographies c. sociology d. psychology a easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Creation of Value- Creation of Value Bloom's: Knowledge 39. Which stage of demographic transition refers to a population with equally high birth and death rates? a. pre-industrial stage b. transitional stage c. industrial stage d. post-industrial stage a easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Knowledge 40. Which stage of demographic transition refers to a population experiencing the onset of industrialization? a. pre-industrial stage b. transitional stage c. industrial stage d. post-industrial stage b easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Knowledge 41. Which stage of demographic transition is characterized by increasing affluence and urbanization? a. pre-industrial stage b. transition stage c. industrial stage d. post-industrial stage c easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Knowledge 42. Which stage of demographic transition is characterized by low death rates and low birth rates? a. pre-industrial stage b. transition stage c. post-industrial stage d. industrial stage c easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Knowledge 43. What is the population growth rate in the industrial stage? a. 0% b. 15% c. 20% d. 50% a easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- None- DISC: Environmental Influence- Environmental Influence Bloom's: Knowledge 44. Groups which help supply goods to rural customers are called . a. macroenterprises b. subsistence consumer-merchants c. pyramid marketers d. multi-level marketers b easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Knowledge 45. Why are subsistence consumer-merchants needed when marketing to subsistence economies? a. distribution systems are not well developed in these markets b. they are opinion leaders in such markets c. they control pricing schedules d. all of the above a moderate COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Creation of Value- Creation of Value Bloom's: Comprehension 46. Subsistence consumer-merchants manage relationships in the areas of . a. vendor, customer, and family b. vendor, distributor, and manufacturer c. manufacturer, customs, and customers d. customs, government, and manufacturer a moderate COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Comprehension 47. What is a typical amount of income for a subsistence consumer? a. $300/day b. $150/day c. $50/day d. $2/day d easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Knowledge 48. Subsistence consumers are wealthy in . a. money b. access c. education d. community relationships d moderate COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Comprehension 49. All of the following nations are in Asia except . a. Latvia b. Indonesia c. Pakistan d. Japan a easy COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- None- DISC: Environmental Influence- Environmental Influence Bloom's: Knowledge 50. Marketing in Russia is difficult in part because . a. it is horne to Slavic, Turkic, Finno-Ugric and other cultures b. it is so poor c. of its relationship to Europe d. of its extreme wealth a moderate COBE.KARD.15.15.01 - 15.01 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- None- DISC: Environmental Influence- Environmental Influence Bloom's: Comprehension 51. Which of the following variables contribute to social class? a. geographic location b. gender c. age d. income d easy COBE.KARD.15.15.02- 15.02 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Knowledge 52. The phrase, the American Dream, refers to the possibility of . a. upward mobility b. downward mobility c. horne ownership d. higher education a easy COBE.KARD.15.15.02- 15.02 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Knowledge 53. Who created the first social structure used by marketers? a. W. Lloyd Warner b. Max Weber c. Warren Thompson d. Kendall Jackson a moderate COBE.KARD.15.15.05- 15.05 NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic United States- NONE- DISC: Group Dynamics- Group Dynamics Bloom's: Knowledge 54. W. Lloyd Warner focused on a social structure that centered on . a. tradition b. education c. income d. community respect d moderate COBE.KARD.15.15.05 - 15.05 : United States - BUSPROG: Analytic: - BUSPROG: Analytic United States - NONE - DISC: Group Dynamics - Group Dynamics Bloom's: Comprehension 55. Why did marketers embrace the social structure posed by W. Lloyd Warner? a. researchers demonstrated the social classes were helpful in explaining shopping habits b. it led the way to better distribution systems c. it suggested prices could be higher on most goods d. all of the above a moderate COBE.KARD.15.15.05 - 15.05 : United States - BUSPROG: Analytic: - BUSPROG: Analytic United States - NONE - DISC: Group Dynamics - Group Dynamics Bloom's: Comprehension 56. Which of the following is not associated with downward mobility? a. Housing foreclosures b. Displaced workers c. Unemployment d. Education d Moderate COBE.KARD.15.15.02 - 15.02 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 57. The three major groupings of American social class includes all of the following except . a. Upper b. Upper-middle c. Middle d. Lower b Easy COBE.KARD.15.15.02 - 15.02 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 58. Joseph Kahl described social class as a matter of , social networks, and personal prestige. a. Income b. Style c. Status d. Facebook b Easy COBE.KARD.15.15.05 - 15.05 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 59. Gilbert and Kahl depicted American class structure as . a. Social network b. A series of situations c. A form of royalty d. A pyramid b Moderate COBE.KARD.15.15.05 - 15.05 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 60. All of the following are jobs associated with Middle Americans except . a. School teachers b. Electricians c. Factory supervisors d. Physicians d Easy COBE.KARD.15.15.05 - 15.05 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 61. Which of the following terms might be used to describe working class Americans? a. New money b. Family folk c. Bottom of the pyramid d. Soccer moms b Easy COBE.KARD.15.15.05 - 15.05 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 62. Where does the term ‘pecking order’ originate? a. Chicken hierarchies b. Status in lawyer offices c. Military jargon d. None of the above a Easy COBE.KARD.15.15.05 - 15.05 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 63. is externally assigned; gender is an example. a. Earned status b. Attributed status c. Ascribed status d. Achieved status c Moderate COBE.KARD.15.15.05 - 15.05 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 64. in social class is attributed to internal factors like effort and ability. a. Earned status b. Attributed status c. Ascribed status d. Achieved status d Moderate COBE.KARD.15.15.05 - 15.05 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 65. When developing social relationships, which of the following is an engagement cue? a. Doodling b. Self-grooming c. Fiddling d. Nodding d Easy COBE.KARD.15.15.05 - 15.05 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 66. When developing social relationships, which of the following is a disengagement cue? a. Nodding b. Laughing c. doodling d. Raising eyebrows c Easy COBE.KARD.15.15.05 - 15.05 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 67. Generations are similar in that they have likely experienced common experiences. a. Historical b. Political c. Economic d. All of the above d Easy COBE.KARD.15.15.06 - 15.06 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 68. Which age cohort in the United States was born prior to 1930? a. Pre-depression generation b. Depression generation c. Baby boomers d. Generation Z a Easy COBE.KARD.15.15.06 - 15.06 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 69. Which age cohort in the United States was born between 1930 and 1945? a. Pre-depression generation b. Depression generation c. Baby boomers d. Generation Z b Easy COBE.KARD.15.15.06 - 15.06 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 70. Which age cohort in the United States was born between 1946 and 1964? a. Pre-depression generation b. Depression generation c. Baby boomers d. Generation Z c Easy COBE.KARD.15.15.06 - 15.06 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 71. Which age cohort in the United States was born after 1995? a. Pre-depression generation b. Depression generation c. Baby boomers d. Generation Z d Easy COBE.KARD.15.15.06 - 15.06 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 72. The pre-depression generation is sometimes called the . a. Silent generation b. GI generation c. Breakfast club d. Baby boomers b Easy COBE.KARD.15.15.06 - 15.06 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 73. The depression generation is sometimes called the . a. Breakfast club b. GI Generation c. Silent generation d. Baby boomers c Easy COBE.KARD.15.15.06 - 15.06 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 74. Which characteristics tend to be associated with members of the silent generation and the GI generation? a. Focuses on staying young b. Focuses on working hard and saving money c. Focuses on quality of life d. Focuses on conspicuous consumption b Moderate COBE.KARD.15.15.06 - 15.06 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 75. The study of the mature market is known as . a. Generationography b. Gerontographics c. Senioritis d. Top of the pyramid b Moderate COBE.KARD.15.15.06 - 15.06 : United States - BUSPROG: Analytic United States - NONE - DISC: Individual Dynamics - Individual Dynamics Bloom's: Knowledge 76. Which of the American generations is known as the biggest spenders? Essay 77. List the three steps in the segmentation process. 78. Describe the types of behaviors that are characteristics of the middle market, known as the "mass class." 79. Explain the three distinct domains that Max Weber believed were relevant to the rankings people attained in society. 80. Explain the concept of social mobility and why it is important for marketers. 81. Identify the six classes of people identified by W. Lloyd Warner to describe groups of people who were approximately equal in community esteem and which was used by marketers to describe social structure in the population. 82. Describe how marketers view the social class group known as “upper Americans.” 83. Explain the difference between ascribed and achieved status. 84. Describe what a marketer might want to know about the segments in the mature market. [Show More]

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