Business > CASE STUDY > C714 v2 Task 2 Template .docx C714 Task 2: Innovative and Strategic Thinking A.Discuss (All)
C714 v2 Task 2 Template .docx C714 Task 2: Innovative and Strategic Thinking A.Discuss at least TWO potential risks that the company from the scenario may encounter in entering the new market an ... d describe the impact to the company. (Unit 3: Managing Risks.) 1.The highest risks for the U.S. boat manufacturing company entering into this new market would be the competition and cost fluctuations. Within the boat manufacturing industry there are many lightweight boats available to the market. Having the new origami type foldable design, I think will help to attract the consumer to this product. However, there may be consumers that are skeptical of the performance of the product, or customers who are loyal to a specific manufacturer ™s previously. 2. Entering into a new market as a newer company is a big risk to a high boat industry area. The cost fluctuations in an area that you don ™t currently consum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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