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Questions and Answers > The Open University BUSINESS B207 Using Conceptsandtheoriesfrom Block 1, explore how themarketingand operations functions are integrated at IKEA.
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Question Using concepts and theories from Block 1, explore how the marketing and operations functions are integrated at IKEA. You should consider what might be some of the challenges IKEA faces in ... maintaining a consistent and integrated business strategy. Comments (6) References Chaoren Lu (2015). Use Value Creation to Create Competitive Advantage in Blue Ocean: A Case study of IKEA. Fauntazi Laurin (2017). Operation Management at IKEA for Better Performance Question Using concepts and theories from Block 1, explore how the marketing and operations functions are integrated at IKEA. You should consider what might be some of the challenges IKEA faces in maintaining a consistent and integrated business strategy. Comments (6) References Chaoren Lu (2015). Use Value Creation to Create Competitive Advantage in Blue Ocean: A Case study of IKEA. Fauntazi Laurin (2017). Operation Management at IKEA for Better Performance [Show More]
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