_situational_analysis_assignment2

_situational_analysis_assignment2Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment su ...

_situational_analysis_assignment2Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link. Name: Shadawn Robinson Professor’s Name: Dr Tracy Course Title: Mkt 100 Date:03/16/2021 Company/Brand Selected (Mini Cooper, Samsung, Dairy Queen, or Axe): NOTE: You will be completing an ORIGINAL Analysis on the business. 1. Customers Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty. For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It’s also possible to include demographic information related to: age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people. This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new homeowners, college students and new parents. Be aware that some products/brands may appeal to a wider customer base than others. Samsung is one of the leading smart phone markers. It took Samsung millions to be at the level they are today. They target customer by age, gender, income and lifestyles. Their age group are between 22-55. They do both genders Samsung target low middle class. As well as higher income customers. Whether they are urban or rural they target both Samsung offer product from Rs. 1,500to Rs. 80,000+. Samsung use galaxy series to target lifestyles. What do the customers buy/use of value from the business? Customers buy their smart T. V’s, Cell Phones and all the product that Samsung makes including washers and dryers. With their smart TV’s they have different sizes from 32 to 82 inches they have crystal UDH which is supposed make TV’s clear and best picture. With their cell phones © 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1156 (8-14-2015) Page 1 of 5 This study source was downloaded by 100000834091502 from CourseHero.com on 06-13-2022 08:51:33 GMT -05:00 https://www.coursehero.com/file/101673206/03-16-2021cf-situational-analysis-assignment2docx/Assignment 2 Situation Analysis they have the best seller which is the galaxy series. And they have washer and dryer they have smart control ones and normal ones for the people that may not know have to work a smart dryer. Almost have products in anything you need. What changes can the company/brand expect in the future? How can the company/brand better serve its customers? (For example, you could include information about the current demand for the product/brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It’s also possible to consider and talk about whether the product/brand is a less expensive substitute, perhaps, or maybe a product/brand that is easier to use with more features.) The changes I think that Samsung should expect is their competitor. What kind of product they may come out with to lower their sales? In the future I think that their sales will be top of the chart. Because of the customer review that great. They need to keep customer happy and want to continue to by product. They just came out with Samsung 21 ultra which a high demand this year cause of how popular this cell phone and it cost 1,000. http:// www.google.com/amp/heartofcodes-com/brand-postioning-of-samsung/amp/ List 3 Opportunities you have identified in your personal assessment of the business: (Make sure you label why you call each item an opportunity): 1. Growth of diversification – entering personal marketing, smart phones and media entertainment systems and watches. by making their product with the best quality to keep customers coming. 2. Growth of product- When using strategies that come by using market development and product development. 3. Partnerships with developers- They need to keep in good commutations for their partner and them can keep a great relationship. To make sure that they come out with the best product to keep both parties happy and secure. © 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1156 (8-14-2015) Page 2 of 5 This study source was downloaded by 100000834091502 from CourseHero.com on 06-13-2022 08:51:33 GMT -05:00 https://www.coursehero.com/file/101673206/03-16-2021cf-situational-analysis-assignment2docx/