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DAT 565 Document47__1_.docx MBA Business Plan DAT/565 MBA Business Plan Section 1: Bus

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DAT 565 Document47__1_.docx MBA Business Plan DAT/565 MBA Business Plan Section 1: Business overview, mission, and vision Sigourney Pharmacy is the name of the business I am proposing. In this are we don™t have a lo ...

DAT 565 Document47__1_.docx MBA Business Plan DAT/565 MBA Business Plan Section 1: Business overview, mission, and vision Sigourney Pharmacy is the name of the business I am proposing. In this are we don™t have a lot of options for medication. There is only on locally and all the others are at least a 30-minute drive away. The main goal of this pharmacy would be to offer the medication that our clients need at a reasonable price. This will take proper maintenance in order to accomplish our goals. We are hoping to give more options to our customers for their prescription needs. We are going to look at a possible 5% increase in sales for both Regular customers and Mail order customers. Mission Statement: We will offer medications at the cheapest price possible in order to help our customers. Vision Statement: To help our customers have a great quality of life at a reasonable price. Section 2: Market Analysis The customer base that we are expecting are the local customers within a 10-mile radius. The customers are the one who can make a short trip to the pharmacy and pick up their medications. We also will offer a mail order for those customers who cannot get to the pharmacy. The pharmacy will have to think of different strategies when it comes to dealing with the two different types of customers. The two approaches that we will be using are Market Segmentation and the Target Market Segment Strategy. Market Segmentation Market segmentation is the research that determines how your organizatio. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .

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