FTV 375 TV Final Exam. Contains 40 Questions and Answers

FTV 375: TV Final Exam

In the 1990s and 2000s, television broadcast networks appealed to “slumpies” (socially liberal, urban-minded professionals) with programs such as:

Question 1 options:

The West Wing

Mad Men

The Sopranos

The Walking Dead

Question 2 (2 points)

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Which of the following elements is a primary aspect of HBO’s original programming?

Question 2 options:

Episodic narratives

Allowed higher budgets for highly televisual content

Often licensed to Netflix for additional revenue

A higher seasonal episode count than network programs

Question 3 (2 points)

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Which of the following is NOT true of the multichannel transition?

Question 3 options:

The transition began in the 1990s

Cable television began creating original content

Television audiences were spread out across a greater number of networks

Viewers were presented with increasing diversity of content

Question 4 (2 points)

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A significant change in TV’s aesthetics in the post-network period is best exemplified by:

Question 4 options:

Corporate convergence

Branding

The long tail

Narrative complexity

Question 5 (2 points)

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The Fox News Channel differentiated itself from CNN by:

Question 5 options:

Airing news without commercials

Ideological brand positioning

Providing 24-hour news coverage

Developing signature shows such as 24

Question 6 (2 points)

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One of the primary characteristics of U.S. culture in the 1980s was:

Question 6 options:

Cable TV demonstrated an ability to promote a consensual view of America to a mass audience

The Reagan administration prompted a shift to the right in American politics

There was no longer any apparent anxiety concerning the Cold War

Broadcast network TV sitcoms predominately supported a progressive view of identity politics through their radical representations of race and gender

Question 7 (2 points)

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Battlestar Galactica’s address of 9/11 concerns within its narrative is an example of:

Question 7 options:

Narrative complexity and ensemble casts

The sci-fi genre’s use of allegory and metaphor

Special effects and televisuality

Brand positioning and niche audiences

Question 8 (2 points)

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Which of the following is NOT an advantage of conglomeration?

Question 8 options:

Can still reach a mass audience through the aggregation of niche audiences – known as a “house of brands” strategy

Can have a financially successful show through only a program's initial run on its parent network

Can exploit television content throughout its many media holdings and ancillary markets

Can mitigate risk through the ownership of several networks; if one is struggling others will offset losses

Question 9 (2 points)

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Television programs that are sought out and actively watched on different platforms at the viewer's convenience are called:

Question 9 options:

Branded television

Post-network television

Serialized television

Pull television

Question 10 (2 points)

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Which of the following is NOT an element of televisuality?

Question 10 options:

The production of stylish TV programs designed to stand out as a reaction to an economic crisis

Increasing ratings encourage the networks to rely on traditional TV aesthetics

An appropriation of cinematic aesthetics and special effects within standard TV genres

Foregrounded style designed to call attention to the show

Question 11 (2 points)

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A television network’s development of original programming helps to determine its:

Question 11 options:

Corporate ownership

Transmedia

Product integration

Brand

Question 12 (2 points)

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Hill Street Blues displays an element of televisuality through its use of:

Question 12 options:

Least Objectionable Programming

Episodic narratives

The police genre

Handheld camera work

Question 13 (2 points)

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Which of the following is NOT a trait of television that has been traced back to the cultural impact of 9/11:

Question 13 options:

A change in the tactics used to hunt terrorists, and the representation of Muslims, in shows such as 24

The fictionalization of post-9/11 consequences on shows such as Homeland

A retreat to the broadcast networks’ policy of LOP in shows such as The West Wing

The increasing fragmentation of audiences along ideological lines best exemplified by the brand targeting of the 24-hour news basic cable channels

Question 14 (2 points)

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A characteristic of post-network narrative complexity is:

Question 14 options:

The use of seriality and “binge” structures

Linear narrative structures

Product integration and cross-promotion

The use of conventional genre narratives

Fill in the Blank

Question 15 (2 points)

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Question 15 options:

A segment of viewers defined by specific characteristics such as age, interests, and/or lifestyle, and is targeted by specific TV content, is considered a

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-Audience fragmentation-Brand identity-CNN-Conglomeration-Deregulation-Episodic narratives-Flexi-narratives-Fox-Fox News-The Long Tail

-Mass audience-MSNBC-MTV-Narrowcasting-Niche Audience-Niche content-Original Programming-Peak TV-Police genre-Product integration-Pull Television-Serialized narratives-Sitcoms-The Sopranos-Syndicated programming-Time shifting-The West Wing-The Wire

Question 16 (2 points)

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Question 16 options:

The

broadcast network was created in 1986.

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-Audience fragmentation-Brand identity-CNN-Conglomeration-Deregulation-Episodic narratives-Flexi-narratives-Fox-Fox News-The Long Tail-Mass audience-MSNBC-MTV-Narrowcasting-Niche Audience-Niche content-Original Programming-Peak TV-Police genre

-Product integration-Pull Television-Serialized narratives-Sitcoms-The Sopranos-Syndicated programming-Time shifting-The West Wing-The Wire

Question 17 (2 points)

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Question 17 options:

A television network’s

is designed to target a specific audience and is shaped, in part, by the network’s programming and promotions.

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-Audience fragmentation-Brand identity-CNN-Conglomeration-Deregulation-Episodic narratives-Flexi-narratives-Fox-Fox News-The Long Tail-Mass audience-MSNBC-MTV-Narrowcasting-Niche Audience-Niche content-Original Programming-Peak TV-Police genre-Product integration-Pull Television-Serialized narratives-Sitcoms-The Sopranos-Syndicated programming-Time shifting-The West Wing

-The Wire

Question 18 (2 points)

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Question 18 options:

is the practice of removing rules and regulations over a given area of business.

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-Audience fragmentation-Brand identity-CNN-Conglomeration-Deregulation-Episodic narratives-Flexi-narratives-Fox-Fox News

-The Long Tail-Mass audience-MSNBC-MTV-Narrowcasting-Niche Audience-Niche content-Original Programming-Peak TV-Police genre-Product integration-Pull Television-Serialized narratives-Sitcoms-The Sopranos-Syndicated programming-Time shifting-The West Wing-The Wire

Question 19 (2 points)

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Question 19 options:

The term

refers to the idea that, in the post-network period, TV is ubiquitous and there are too many scripted shows being produced for multiple platforms and networks.

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-Audience fragmentation-Brand identity-CNN-Conglomeration-Deregulation-Episodic narratives-Flexi-narratives-Fox-Fox News-The Long Tail-Mass audience-MSNBC-MTV-Narrowcasting-Niche Audience-Niche content-Original Programming

-Peak TV-Police genre-Product integration-Pull Television-Serialized narratives-Sitcoms-The Sopranos-Syndicated programming-Time shifting-The West Wing-The Wire

Question 20 (2 points)

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Question 20 options:

In the post-network era, the increasing

caused by the expanding choice of networks has led to the loss of cultural consensus that was once promoted through the Big-3 networks’ ability to address a mass audience.

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-Audience fragmentation-Brand identity-CNN-Conglomeration-Deregulation-Episodic narratives-Flexi-narratives-Fox-Fox News-The Long Tail-Mass audience-MSNBC-MTV-Narrowcasting-Niche Audience-Niche content-Original Programming-Peak TV-Police genre-Product integration-Pull Television-Serialized narratives-Sitcoms-The Sopranos-Syndicated programming

-Time shifting-The West Wing-The Wire

Question 21 (2 points)

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Question 21 options:

is the idea that, in digital distribution, a large number of small sales of niche content to niche audiences can be added up to create a profit.

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-Audience fragmentation-Brand identity-CNN-Conglomeration-Deregulation-Episodic narratives-Flexi-narratives

-Fox-Fox News-The Long Tail-Mass audience-MSNBC-MTV-Narrowcasting-Niche Audience-Niche content-Original Programming-Peak TV-Police genre-Product integration-Pull Television-Serialized narratives-Sitcoms-The Sopranos-Syndicated programming-Time shifting-The West Wing-The Wire

Question 22 (2 points)

Question 22 options:

refers to network produced shows used to gain attention and help expand that network's brand.

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-Audience fragmentation-Brand identity-CNN-Conglomeration-Deregulation-Episodic narratives-Flexi-narratives-Fox-Fox News-The Long Tail-Mass audience-MSNBC-MTV-Narrowcasting-Niche Audience-Niche content-Original Programming-Peak TV

-Police genre-Product integration-Pull Television-Serialized narratives-Sitcoms-The Sopranos-Syndicated programming-Time shifting-The West Wing-The Wire

Question 23 (2 points)

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Question 23 options:

Television shows that utilize a hybrid of episodic and serialized narratives are called

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-Audience fragmentation

-Brand identity-CNN-Conglomeration-Deregulation-Episodic narratives-Flexi-narratives-Fox-Fox News-The Long Tail-Mass audience-MSNBC-MTV-Narrowcasting-Niche Audience-Niche content-Original Programming-Peak TV-Police genre-Product integration-Pull Television-Serialized narratives-Sitcoms-The Sopranos-Syndicated programming-Time shifting-The West Wing-The Wire

Question 24 (2 points)

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Question 24 options:

The issue of ESPN Magazine featuring NBA players as Marvel heroes, and the episode of Phineas and Ferb in which the Avengers visit the main characters, demonstrate the impact of

on media content through corporate common ownership.

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-Audience fragmentation-Brand identity-CNN-Conglomeration-Deregulation-Episodic narratives-Flexi-narratives-Fox-Fox News

-The Long Tail-Mass audience-MSNBC-MTV-Narrowcasting-Niche Audience-Niche content-Original Programming-Peak TV-Police genre-Product integration-Pull Television-Serialized narratives-Sitcoms-The Sopranos-Syndicated programming-Time shifting-The West Wing-The Wire

Question 25 (2 points)

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Question 25 options:

HBO’s The Wire is a deconstruction of the

which helped to demonstrate the premium network’s innovative use of traditional TV content.

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-Audience fragmentation-Brand identity-CNN-Conglomeration-Deregulation-Episodic narratives-Flexi-narratives-Fox-Fox News-The Long Tail-Mass audience-MSNBC-MTV-Narrowcasting-Niche Audience-Niche content-Original Programming-Peak TV-Police genre

-Product integration-Pull Television-Serialized narratives-Sitcoms-The Sopranos-Syndicated programming-Time shifting-The West Wing-The Wire

Question 26 (2 points)

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Question 26 options:

’s brand was defined by its taste-making and narrowcasting strategy, which targeted the youth market through its focus on music and lifestyle programming.

View hint for Question 26

-Audience fragmentation-Brand identity

-CNN-Conglomeration-Deregulation-Episodic narratives-Flexi-narratives-Fox-Fox News-The Long Tail-Mass audience-MSNBC-MTV-Narrowcasting-Niche Audience-Niche content-Original Programming-Peak TV-Police genre-Product integration-Pull Television-Serialized narratives-Sitcoms-The Sopranos-Syndicated programming-Time shifting-The West Wing-The Wire

Question 27 (2 points)

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Question 27 options:

The term

refers to the audience's ability to watch TV content on their own schedule rather than having to watch it during its scheduled time.

View hint for Question 27

-Audience fragmentation-Brand identity-CNN-Conglomeration-Deregulation-Episodic narratives-Flexi-narratives-Fox-Fox News-The Long Tail-Mass audience

-MSNBC-MTV-Narrowcasting-Niche Audience-Niche content-Original Programming-Peak TV-Police genre-Product integration-Pull Television-Serialized narratives-Sitcoms-The Sopranos-Syndicated programming-Time shifting-The West Wing-The Wire

Matching

Question 28 (6 points)

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Match each of the following programs with a short description that BEST describes the show

Question 28 options:

2

A1980s sitcom that was viewed as returning to the 1950's policy of LOP

A post-network sitcom that features televisuality and seriality

A show that allowed MTV to support its liberal brand positioning

Pitched as “MTV cops”

A 1980s sitcom that focused on working class concerns

Post-network show that features a diverse cast and “binge” narrative structures

1.

The Real World

2.

The Cosby Show

3.

Arrested Development

4.

Roseanne

5.

Orange is the New Black

6.

Miami Vice

5

1

6 4

4

True or False

Question 29 (1 point)

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Ensemble casts provide audiences with a range of characters with which to identify, thus increasing the potential audience for a show.

Question 29 options:

True

False

Question 30 (1 point)

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In the Post-Network period, a strong and well-defined network brand has become less important than branded content that must draw in an audience on multiple media platforms.

Question 30 options:

True

False

Question 31 (1 point)

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The FCC regulates basic cable (e.g.: AMC, FX, MTV, SyFy) TV content for BOTH indecency and obscenity.

Question 31 options:

True

False

Question 32 (1 point)

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The term "media convergence" only refers to the convergence of media technologies, such as the multiple media capabilities of the PS4.

Question 32 options:

True

False

Question 33 (1 point)

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A common strategy of building a network brand in the post-network period consists of establishing the brand through syndicated material and then expanding the brand through original programming.

Question 33 options:

True

False

Question 34 (1 point)

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After 9/11, television networks justified their return to entertainment programming by emphasizing they were losing a great deal of money.

Question 34 options:

True

False

Question 35 (1 point)

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Critics agreed that the post-9/11 episode of The West Wing (“Isaac and Ishmael”) clearly offered a very simple and patriotic representation of the U.S. and a negative view of Islam that lacked any complexity.

Question 35 options:

True

False

Question 36 (1 point)

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HBO’s brand, exemplified by "It's not TV, it's HBO," challenges the traditional notion associating TV content with low-brow culture and promotes the reception of TV as art.

Question 36 options:

True

False

Question 37 (1 point)

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Throughout the 1990s, the broadcast networks all increased their share of viewers and ratings despite the growing challenge by the cable networks.

Question 37 options:

True

False

Question 38 (1 point)

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Branding became more important for U.S. television networks in the multichannel period, as audiences had more choices.

Question 38 options:

True

False

Question 39 (1 point)

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Product placement and integration has become more common, in part, because viewers have many ways to watch television without commercials.

Question 39 options:

True

False

Question 40 (1 point)

An over-the-top (OTT) platform is an internet-based content distribution system that is tied to the viewer having a cable subscription.

Question 40 options:

True

False

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