FTV 375 TV Final Exam. 39 Pages. Correct Answers.

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In the 1990s and 2000s, television broadcast networks appealed to “slumpies” (socially liberal, urban-minded professionals) with programs such as: Question 1 options: The West Wing M... ad Men The Sopranos The Walking Dead Question 2 (2 points) Saved Which of the following elements is a primary aspect of HBO’s original programming? Question 2 options: Episodic narratives Allowed higher budgets for highly televisual content Often licensed to Netflix for additional revenue A higher seasonal episode count than network programs Question 3 (2 points) Saved Which of the following is NOT true of the multichannel transition? Question 3 options: The transition began in the 1990s Cable television began creating original content Television audiences were spread out across a greater number of networks Viewers were presented with increasing diversity of content Question 4 (2 points) Saved A significant change in TV’s aesthetics in the post-network period is best exemplified by: Question 4 options: Corporate convergence Branding The long tail Narrative complexity Question 5 (2 points) Saved The Fox News Channel differentiated itself from CNN by: Question 5 options: Airing news without commercials Ideological brand positioning Providing 24-hour news coverage Developing signature shows such as 24 Question 6 (2 points) Saved One of the primary characteristics of U.S. culture in the 1980s was: Question 6 options: Cable TV demonstrated an ability to promote a consensual view of America to a mass audience The Reagan administration prompted a shift to the right in American politics There was no longer any apparent anxiety concerning the Cold War Broadcast network TV sitcoms predominately supported a progressive view of identity politics through their radical representations of race and gender Question 7 (2 points) Saved Battlestar Galactica’s address of 9/11 concerns within its narrative is an example of: Question 7 options: Narrative complexity and ensemble casts The sci-fi genre’s use of allegory and metaphor Special effects and televisuality Brand positioning and niche audiences Question 8 (2 points) Saved Which of the following is NOT an advantage of conglomeration? Question 8 options: Can still reach a mass audience through the aggregation of niche audiences – known as a “house of brands” strategy Can have a financially successful show through only a program's initial run on its parent network Can exploit television content throughout its many media holdings and ancillary markets Can mitigate risk through the ownership of several networks; if one is struggling others will offset losses Question 9 (2 points) Saved Television programs that are sought out and actively watched on different platforms at the viewer's convenience are called: Question 9 options: Branded television Post-network television Serialized television Pull television Question 10 (2 points) Saved Which of the following is NOT an element of televisuality? Question 10 options: The production of stylish TV programs designed to stand out as a reaction to an economic crisis Increasing ratings encourage the networks to rely on traditional TV aesthetics An appropriation of cinematic aesthetics and special effects within standard TV genres Foregrounded style designed to call attention to the show Question 11 (2 points) Saved A television network’s development of original programming helps to determine its: Question 11 options: Corporate ownership Transmedia Product integration Brand Question 12 (2 points) Saved Hill Street Blues displays an element of televisuality through its use of: Question 12 options: Least Objectionable Programming Episodic narratives The police genre Handheld camera work Question 13 (2 points) Saved Which of the following is NOT a trait of television that has been traced back to the cultural impact of 9/11: Question 13 options: A change in the tactics used to hunt terrorists, and the representation of Muslims, in shows such as 24 The fictionalization of post-9/11 consequences on shows such as Homeland A retreat to the broadcast networks’ policy of LOP in shows such as The West Wing The increasing fragmentation of audiences along ideological lines best exemplified by the brand targeting of the 24-hour news basic cable channels Question 14 (2 points) Saved A characteristic of post-network narrative complexity is: Question 14 options: The use of seriality and “binge” structures Linear narrative structures Product integration and cross-promotion The use of conventional genre narratives Fill in the Blank ________________________________________ Question 15 (2 points) Saved Question 15 options: A segment of viewers defined by specific characteristics such as age, interests, and/or lifestyle, and is targeted by specific TV content, is considered a Hide hint for Question 15 -Audience fragmentation -Brand identity -CNN -Conglomeration -Deregulation -Episodic narratives -Flexi-narratives -Fox -Fox News -The Long Tail -Mass audience -MSNBC -MTV -Narrowcasting -Niche Audience -Niche content -Original Programming -Peak TV -Police genre -Product integration -Pull Television -Serialized narratives -Sitcoms -The Sopranos -Syndicated programming -Time shifting -The West Wing -The Wire Question 16 (2 points) Saved Question 16 options: The broadcast network was created in 1986. View hint for Question 16 -Audience fragmentation -Brand identity -CNN -Conglomeration -Deregulation -Episodic narratives -Flexi-narratives -Fox -Fox News -The Long Tail -Mass audience -MSNBC -MTV -Narrowcasting -Niche Audience -Niche content -Original Programming -Peak TV -Police genre -Product integration -Pull Television -Serialized narratives -Sitcoms -The Sopranos -Syndicated programming -Time shifting -The West Wing -The Wire Question 17 (2 points) Saved Question 17 options: A television network’s is designed to target a specific audience and is shaped, in part, by the network’s programming and promotions. View hint for Question 17 -Audience fragmentation -Brand identity -CNN -Conglomeration -Deregulation -Episodic narratives -Flexi-narratives -Fox -Fox News -The Long Tail -Mass audience -MSNBC -MTV -Narrowcasting -Niche Audience -Niche content -Original Programming -Peak TV -Police genre -Product integration -Pull Television -Serialized narratives -Sitcoms -The Sopranos -Syndicated programming -Time shifting -The West Wing -The Wire Question 18 (2 points) Saved Question 18 options: is the practice of removing rules and regulations over a given area of business. View hint for Question 18 -Audience fragmentation -Brand identity -CNN -Conglomeration -Deregulation -Episodic narratives -Flexi-narratives -Fox -Fox News -The Long Tail -Mass audience -MSNBC -MTV -Narrowcasting -Niche Audience -Niche content -Original Programming -Peak TV -Police genre -Product integration -Pull Television -Serialized narratives -Sitcoms -The Sopranos -Syndicated programming -Time shifting -The West Wing -The Wire Question 19 (2 points) Saved Question 19 options: The term refers to the idea that, in the post-network period, TV is ubiquitous and there are too many scripted shows being produced for multiple platforms and networks. Hide hint for Question 19 -Audience fragmentation -Brand identity -CNN -Conglomeration -Deregulation -Episodic narratives -Flexi-narratives -Fox -Fox News -The Long Tail -Mass audience -MSNBC -MTV -Narrowcasting -Niche Audience -Niche content -Original Programming -Peak TV -Police genre -Product integration -Pull Television -Serialized narratives -Sitcoms -The Sopranos -Syndicated programming -Time shifting -The West Wing -The Wire Question 20 (2 points) Saved Question 20 options: In the post-network era, the increasing caused by the expanding choice of networks has led to the loss of cultural consensus that was once promoted through the Big-3 networks’ ability to address a mass audience. Hide hint for Question 20 -Audience fragmentation -Brand identity -CNN -Conglomeration -Deregulation -Episodic narratives -Flexi-narratives -Fox -Fox News -The Long Tail -Mass audience -MSNBC -MTV -Narrowcasting -Niche Audience -Niche content -Original Programming -Peak TV -Police genre -Product integration -Pull Television -Serialized narratives -Sitcoms -The Sopranos -Syndicated programming -Time shifting -The West Wing -The Wire Question 21 (2 points) Saved Question 21 options: is the idea that, in digital distribution, a large number of small sales of niche content to niche audiences can be added up to create a profit. View hint for Question 21 -Audience fragmentation -Brand identity -CNN -Conglomeration -Deregulation -Episodic narratives -Flexi-narratives -Fox -Fox News -The Long Tail -Mass audience -MSNBC -MTV -Narrowcasting -Niche Audience -Niche content -Original Programming -Peak TV -Police genre -Product integration -Pull Television -Serialized narratives -Sitcoms -The Sopranos -Syndicated programming -Time shifting -The West Wing -The Wire Question 22 (2 points) Question 22 options: refers to network produced shows used to gain attention and help expand that network's brand. Hide hint for Question 22 -Audience fragmentation -Brand identity -CNN -Conglomeration -Deregulation -Episodic narratives -Flexi-narratives -Fox -Fox News -The Long Tail -Mass audience -MSNBC -MTV -Narrowcasting -Niche Audience -Niche content -Original Programming -Peak TV -Police genre -Product integration -Pull Television -Serialized narratives -Sitcoms -The Sopranos -Syndicated programming -Time shifting -The West Wing -The Wire Question 23 (2 points) Saved Question 23 options: Television shows that utilize a hybrid of episodic and serialized narratives are called View hint for Question 23 -Audience fragmentation -Brand identity -CNN -Conglomeration -Deregulation -Episodic narratives -Flexi-narratives -Fox -Fox News -The Long Tail -Mass audience -MSNBC -MTV -Narrowcasting -Niche Audience -Niche content -Original Programming -Peak TV -Police genre -Product integration -Pull Television -Serialized narratives -Sitcoms -The Sopranos -Syndicated programming -Time shifting -The West Wing -The Wire Question 24 (2 points) Saved Question 24 options: The issue of ESPN Magazine featuring NBA players as Marvel heroes, and the episode of Phineas and Ferb in which the Avengers visit the main characters, demonstrate the impact of on media content through corporate common ownership. View hint for Question 24 -Audience fragmentation -Brand identity -CNN -Conglomeration -Deregulation -Episodic narratives -Flexi-narratives -Fox -Fox News -The Long Tail -Mass audience -MSNBC -MTV -Narrowcasting -Niche Audience -Niche content -Original Programming -Peak TV -Police genre -Product integration -Pull Television -Serialized narratives -Sitcoms -The Sopranos -Syndicated programming -Time shifting -The West Wing -The Wire Question 25 (2 points) Saved Question 25 options: HBO’s The Wire is a deconstruction of the which helped to demonstrate the premium network’s innovative use of traditional TV content. View hint for Question 25 -Audience fragmentation -Brand identity -CNN -Conglomeration -Deregulation -Episodic narratives -Flexi-narratives -Fox -Fox News -The Long Tail -Mass audience -MSNBC -MTV -Narrowcasting -Niche Audience -Niche content -Original Programming -Peak TV -Police genre -Product integration -Pull Television -Serialized narratives -Sitcoms -The Sopranos -Syndicated programming -Time shifting -The West Wing -The Wire Question 26 (2 points) Saved Question 26 options: ’s brand was defined by its taste-making and narrowcasting strategy, which targeted the youth market through its focus on music and lifestyle programming. View hint for Question 26 -Audience fragmentation -Brand identity -CNN -Conglomeration -Deregulation -Episodic narratives -Flexi-narratives -Fox -Fox News -The Long Tail -Mass audience -MSNBC -MTV -Narrowcasting -Niche Audience -Niche content -Original Programming -Peak TV -Police genre -Product integration -Pull Television -Serialized narratives -Sitcoms -The Sopranos -Syndicated programming -Time shifting -The West Wing -The Wire Question 27 (2 points) Saved Question 27 options: The term refers to the audience's ability to watch TV content on their own schedule rather than having to watch it during its scheduled time. View hint for Question 27 -Audience fragmentation -Brand identity -CNN -Conglomeration -Deregulation -Episodic narratives -Flexi-narratives -Fox -Fox News -The Long Tail -Mass audience -MSNBC -MTV -Narrowcasting -Niche Audience -Niche content -Original Programming -Peak TV -Police genre -Product integration -Pull Television -Serialized narratives -Sitcoms -The Sopranos -Syndicated programming -Time shifting -The West Wing -The Wire Matching ________________________________________ Question 28 (6 points) Saved Match each of the following programs with a short description that BEST describes the show Question 28 options: A 1980s sitcom that was viewed as returning to the 1950's policy of LOP A post-network sitcom that features televisuality and seriality A show that allowed MTV to support its liberal brand positioning Pitched as “MTV cops” A 1980s sitcom that focused on working class concerns Post-network show that features a diverse cast and “binge” narrative structures 1. The Real World 2. The Cosby Show 3. Arrested Development 4. Roseanne 5. Orange is the New Black 6. Miami Vice True or False ________________________________________ Question 29 (1 point) Saved Ensemble casts provide audiences with a range of characters with which to identify, thus increasing the potential audience for a show. Question 29 options: True False Question 30 (1 point) Saved In the Post-Network period, a strong and well-defined network brand has become less important than branded content that must draw in an audience on multiple media platforms. Question 30 options: True False Question 31 (1 point) Saved The FCC regulates basic cable (e.g.: AMC, FX, MTV, SyFy) TV content for BOTH indecency and obscenity. Question 31 options: True False Question 32 (1 point) Saved The term "media convergence" only refers to the convergence of media technologies, such as the multiple media capabilities of the PS4. Question 32 options: True False Question 33 (1 point) Saved A common strategy of building a network brand in the post-network period consists of establishing the brand through syndicated material and then expanding the brand through original programming. Question 33 options: True False Question 34 (1 point) Saved After 9/11, television networks justified their return to entertainment programming by emphasizing they were losing a great deal of money. Question 34 options: True False Question 35 (1 point) Saved Critics agreed that the post-9/11 episode of The West Wing (“Isaac and Ishmael”) clearly offered a very simple and patriotic representation of the U.S. and a negative view of Islam that lacked any complexity. Question 35 options: True False Question 36 (1 point) Saved HBO’s brand, exemplified by "It's not TV, it's HBO," challenges the traditional notion associating TV content with low-brow culture and promotes the reception of TV as art. Question 36 options: True False Question 37 (1 point) Saved Throughout the 1990s, the broadcast networks all increased their share of viewers and ratings despite the growing challenge by the cable networks. Question 37 options: True False Question 38 (1 point) Saved Branding became more important for U.S. television networks in the multichannel period, as audiences had more choices. Question 38 options: True False Question 39 (1 point) Saved Product placement and integration has become more common, in part, because viewers have many ways to watch television without commercials. Question 39 options: True False Question 40 (1 point) An over-the-top (OTT) platform is an internet-based content distribution system that is tied to the viewer having a cable subscription. Question 40 options: True False ________________________________________ Save All ResponsesSubmit Quiz38 of 40 questions saved Bottom of Form Internet connection lost. No longer saving answers... 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