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Week_4_Group_2_CLC__1_.docx FIN - 504 Starbucks Analysis - Component 2Â GROUP 2 Grand

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Week_4_Group_2_CLC__1_.docx FIN - 504 Starbucks Analysis - Component 2Â GROUP 2 Grand Canyon University: FIN - 504 CLC Case Study Component 2 This section of the analysis is intended to discuss the investments tha ...

Week_4_Group_2_CLC__1_.docx FIN - 504 Starbucks Analysis - Component 2Â GROUP 2 Grand Canyon University: FIN - 504 CLC Case Study Component 2 This section of the analysis is intended to discuss the investments that support the business unit strategies in addition to analyzing future profitability and competitive performance of the Starbucks corporation. Step 3: Investments to Support the Business Unit Strategy or Strategies Â Â Â Â Â Â Â Â When it comes to acquisitions and investments, Starbucks corporation has been below the radar. Starbucks corporation™s most recent acquisition was Teavana, yet this company was acquired back in 2012 (Reiff, 2020). Instead, Starbucks™ current business unit strategy consists of actively expanding the breadth and depth of digital relationships with current and new customers. Recently, the company has added 5 million new digitally registered customers since April 2018 and 2 million active Starbucks Rewards members year-over-year, which is currently close to 15 million, up 13 percent from previous years (Starbucks Stories and News, 2018).Â Â Â Â Â Â Â Â Â Over the past years, Starbucks corporation has focused on expansion, more specifically in Asia. In early 2020, Starbucks announced the investment of $130 million in order to open a state-of-the-art roasting facility in China. This facility is expected to open sometime in 2022, which would be considered Starbucks™ largest manufacturing investment outside of the United States, and subsequently its first in Asia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .

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