Business > CASE STUDY > Apply Assignment Part C week 6.docx Running head: SIGNATURE ASSIGNMENT: PART C: STRATEGIC (All)

Apply Assignment Part C week 6.docx Running head: SIGNATURE ASSIGNMENT: PART C: STRATEGIC

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Apply Assignment Part C week 6.docx Running head: SIGNATURE ASSIGNMENT: PART C: STRATEGIC 1 MARKETING MKT/574 Signature Assignment: Part C: Strategic Marketing... Plan MKT/574 Signature Assignment: Part C: Strategic Marketing Plan JPMorganChase New Target Markets Marketing Mix for New Target Markets ï‚·Products- Have products and services to meet the needs of different demographics ï‚·Price- Have a monthly budget that does not go over 40% of total budget or the month ï‚·Distribution- Bankers and Associate Bankers ï‚·Traditional Promotion- TV, Mail Flyers, Radio, and Signs on Branch ï‚·Online Promotion- Facebook, Twitter, Search Engine ads, and Company Website Marketing Implementation The head of marketing will be responsible for all decisions and will speak with the heads of the company about those decisions. He/she will have a meeting with all employees in the marketing department to discuss what Chase will do to get the materials out to the public and which market within Chase will get new materials based on demographics and what products and services meet the demand of each market. Chase will then send out the materials to the branches to display. Chase and the marketing director will also have their social media employees start promoting online and start the promotions on all sources of advertising. Marketing Communication Channels Channel Target Market Advantages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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