Case_Study_Analysis_Chipotle_Mexican_Grill_in_2018.docx Case Study Analysis: Case 12 Chipotle Mexican Grills Strategy in 2018 University of Phoenix STR / 581 Case 12 Chipotle Mexican Grills Strategy Chipotle Mexi
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Case_Study_Analysis_Chipotle_Mexican_Grill_in_2018.docx Case Study Analysis: Case 12 Chipotle Mexican Grills Strategy in 2018 University of Phoenix STR / 581 Case 12 Chipotle Mexican Grills Strategy Chipotle Mexican Grill started having a rise in E coli bacteria breakouts within its restaurant chains on the west coast back in 2015. From this outbreak and inability to locate the sole source of the cause, Chipotle Mexican Grill closed 43 of its restaurants, but later reopened after an intense investigation by the Federal Drug Administration. The E coli bacteria breakouts caused consumers to lose trust in Chipotle Mexican Grills ability to provide safe product and services, thus leading to a decline in revenues. During 2016 and 2017 Chipotle Mexican Grill relaunched efforts to restore consumer trust in its brand by offering consumers a chance to win free products. What factors contributed to the loss of confidence in the Chipotle Brand? The loss of confidence in the Chipotle Brand came with the E coli bacteria breakouts and not just veering from one location, but several of Chipotle locations had been stained with E coli bacteria causing the restaurant to close 43 locations. Only after a full investigation was conducted by FDA was Chipotle able to reopen, but not without the loss of its consumer base customers and the faith they once had with Chipotle diminished. Do the actions taken to date present a strategy that would improve consumer trust? Why or why not? Yes, the whole Chipotle E coli bacteria breakout caused Ch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .
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