Business > CASE STUDY > Chapter 12 Study Questions.docx Chapter 12 Study Questions: 1. Â Â Â What are four cl (All)
Chapter 12 Study Questions.docx Chapter 12 Study Questions: 1. Â Â Â What are four cl
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Chapter 12 Study Questions.docx Chapter 12 Study Questions: 1.    What are four classifications of consumer products? In addition, give an example of a product you would find in each cla... ssification. Explain how each would be marketed. 2.    In classifying consumer services, identify five factors that marketers should consider. Characteristics of services are: intangible, inseparable from the service providers, perishable, cannot be standardized, buyers play important roles in the creation and distribution of services, and wide variations in service standards. 3.    What are the differences between business to consumer products (B2C) and business to business products (B2B)? Describe a product that could be used in both categories. Consumer (B2C) products are products destined for use by ultimate consumers. Business (B2B) products are products that contribute directly or indirectly to the output of other products for resale; also called industrial or organizational product. Some products fall into both categories. 4.    Describe the six classifications of business products? What are the three categories of supplies? 5.    With business products, how do installations and accessory equipment differ? Installations are the major capital investments in the B2B market and accessory equipment are the capital items, such as desktop computers and printers that typically cost less for shorter periods than installations. 6.    Product mix is often measured by width, length, an. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]
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