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ORCGB_535_Comp_3_Part_1.docx Strategy Recommendation ORCGB 535 Executive Summary So

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ORCGB_535_Comp_3_Part_1.docx Strategy Recommendation ORCGB 535 Executive Summary Southwest Airlines will have to consider a few implications to develop the proper strategy. Fuel costs are a majo... r reason why the company may have to increase the rates. This goes against the company wanting to offer low fares. Increasing the number of destinations could lead to higher fares. The increase in minimum wage could the current wages of Southwest Airlines not competitive. The company has satisfied employees and a major reason is the competitive wages offered. The company could have to further increase the current wages to remain competitive, but this could reduce profitability. Further evaluation of the chosen new destinations will allow the company to know if the minimum wage is like the United States. Understanding the labor laws and culture of the prospect destination will help to identify issues that may arise and what is different from the current operating destinations. It will allow the company to know if the policies and procedures will work or need to be adjusted. After identifying these key elements, the company will be able to determine if the expansion will work and be successful. Strategy Recommendation Southwest Airlines is committed to expanding and growing its business. The company is the largest airline in the United States and is adding more destinations. The company wants to ensure that it still adheres to its mission, vision, and values throughout the process. The company offers a famil. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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