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Strategy and Positioning Analysis Part 1-2.doc Strategy and Positioning Analysis Part

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Strategy and Positioning Analysis Part 1-2.doc Strategy and Positioning Analysis Part 1 MKT/421 Strategy and Positioning Analysis Part 1 It is critical for any company to create a successful s ... trategy when launching or marketing a new product. Besides the careful planning and brainstorming, there are also different avenues of advertising to consider. Apple Inc. is just such a company that has successfully launched many products and services using these tools. Below you will read about how they started their company, their current products, their new products and our strategy for planning and marketing their newest product. Overview of Organization Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak in Jobs parents garage and they have been innovating the computer hardware and software industry ever since (Finkle & Mallin, 2010). Apple's first computer was basic compared to today™s standards, but was considered groundbreaking at the time. Since then, they have expanded their product line to include other ground breaking products such as the iPhone, iPod, iTunes, iPad, Mac, Apple Watch, and many other products (Rawlinson, 2016). Apple Inc. continues to be a leader in the computer hardware and software industry despite tough competition from other companies. Description of Product/Service Apple Inc. is ready to announce the release of a new iPhone, the iPhone 8. This newest version of the iPhone will come equipped with a better display screen for greater usability. It will also come with a more advanc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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