Strategy and Positioning Analysis Part 2.doc Strategy and Positioning Analysis Part 2 MKT/421 Strategy and Positioning Analysis Part 2 What makes Apple so appealing to customers and the tech industry? How has Apple
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Strategy and Positioning Analysis Part 2.doc Strategy and Positioning Analysis Part 2 MKT/421 Strategy and Positioning Analysis Part 2 What makes Apple so appealing to customers and the tech industry? How has Apple, over the last thirty years, managed to accumulate such a mass following of loyal employees and customers for their products? Marketing and innovative products is how they have accomplished this tricky path. Apple™s marketing has become a benchmark for other companies [¦] customers and prospects don™t need complex marketing campaigns that overwhelm them with information. Apple understood this concept early on and made sure that their marketing was as simple as possible (Kulkarni, 2016). Below you will see how Apple deals with their marketing mix, how they decide on packaging for their new products, how they decide on their pricing, and how they decide on which channels to use for distribution. Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle Most consumers do not have a grasp on the product life cycle and where a certain product may fall into that life cycle; however, it is important for companies to understand the product life cycle not only from a large scale company outlook, but for marketing purposes as well. Marketing efforts, costs and styles will greatly change when it comes to each stage of the product life cycle and understanding this will help determine what path to take. From a marketing standpoint, let™s explore how marketing e. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .
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