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Team_1_Week_2_Paper__Draft_2__1_.docx Team Assignment: Introduction and Situation Overview University of Phoenix MHA/506 Team Assignment: Introduction and Situation Overview East Chestnut Regional Health System (E ...

Team_1_Week_2_Paper__Draft_2__1_.docx Team Assignment: Introduction and Situation Overview University of Phoenix MHA/506 Team Assignment: Introduction and Situation Overview East Chestnut Regional Health System (ECRH) was created through a merger of three hospitals East River Medical Center, Northern Mountain Hospital Consortium, and the Archway Hospital. The now merged hospitals all were experiencing issues such as low patient head counts, safety within the hospitals, the location of the hospital, the transition of the baby boomers leaving and the millennial's to step up to take over.Banford Medical Center, also known as BMC, is the competitor for ECRH with a state of the art medical facility that has a division within the community. ECRHs marketing team has devised a plan to increase revenue by informing the public of all the new changes being made to improve services at ECRH. Big Picture ECRH has been under a restructure since the merger of the three hospitals in order to better serve the community. Fighting a bad reputation for not meeting community standards, the goal is to get out information about all the improvements the hospital has made to various sectors of its hospital. ECRH wants to highlight improvements made with a focus on reaching out to womenof all ages. The marketing plan will also need to inform about the closure of the burn unit and behavioral health hospital, as well as the closing of AH. There needs to be a strong rebranding of the hospital™s identity with emphasis on recruiting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .

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