Business > CASE STUDY > 3 2 Milestone One Global Audience Analysis.docx COM-321 3-2 Milestone One: Global Audi (All)

3 2 Milestone One Global Audience Analysis.docx COM-321 3-2 Milestone One: Global Audi

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3 2 Milestone One Global Audience Analysis.docx COM-321 3-2 Milestone One: Global Audience Analysis COM-321 1. Locations: a. London, UK: London, for anyone, should be a top location for Nat... ionaliTeas to expand to. England™s relationship with tea spans over 350 years, and still is a staple in the country today (Graham, 2016). Though London has changed dramatically becoming one of the most diverse cities in the world, Londoner™s passion for tea has never died. Because of London™s history for tea and it™s diverse population hailing from places like Bangladesh, India, China, and Africa, expanding the NationaliTeas brand would be ideal here (UNdata | record View | population by national and/or ethnic Group, sex and URBAN/RURAL RESIDENCE, n.d.). b. Sacramento, California: Being one of the most culturally diverse cities in the United States, Sacramento would be another ideal location for expanding the NationaliTeas brand. With such a diverse population coming from mainly Asia and Latin America and 22% being foreign born (Sacramento, CA, n.d.). It would be a great opportunity to connect with San Francisco citizens through highlighting our international ties and partnerships that help us obtain the tea our customers love. 2. Target Audiences: While it will be easier to market to an audience in London due to its rich tea history, Sacramento will be a different story (Graham, 2016). Londoners will be an easy sell due to tea being a social staple in British culture. To a diverse audience in Britain, tea is what bring. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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