DAT210_Milestone_3.docx DAT-210 Milestone Three Southern New Hampshire University DAT-210 Milestone Three Application The data sources selected will help gain more insight on the expansion of RfG. Direct surveys
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DAT210_Milestone_3.docx DAT-210 Milestone Three Southern New Hampshire University DAT-210 Milestone Three Application The data sources selected will help gain more insight on the expansion of RfG. Direct surveys to their existing customers as well as student surveys can assist in many ways. Some examples are to drill down their target demographic, location opportunities and inventory. The information collected on these surveys would be a great help to not only show the reality of their current state and help make predictions for the future. Collecting data on the competition as well as through the Census Bureau can show what locations consist of the younger demographic and show how well the competition is doing in these locations. Relevance All the data collected can prove to be extremely useful for RfG. Their current goal is to expand their brand by becoming more appealing to the up and coming generations. Currently, they have no data to go on other than sales. This information will help them find trends not only in what the customers are purchasing. It will also give them insight on what age category would be the most profitable. Since they are looking at expansion as well, the location of this target demographic would be imperative to their success. Quality Although the survey is ideal to gather firsthand information, the reliability would be in how the data is sorted and organized. It would be assumed that each participant would complete the survey openly and honestly, how. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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