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IHP 510 Module Two Mission Vision and Values| Aligning a Healthcare Organization

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IHP 510 Module_Two__Mission__Vision__and_Values.docx Aligning a Healthcare Organization™s Mission, Vision, and Values to its Marketing Efforts Southern New Hampshire University IHP-510Marketing Communication Strate ...

IHP 510 Module_Two__Mission__Vision__and_Values.docx Aligning a Healthcare Organization™s Mission, Vision, and Values to its Marketing Efforts Southern New Hampshire University IHP-510Marketing Communication Strategies Challenges Often, healthcare organizations will include their mission and vision statements, as well as their company™s values on their website. For example, Cedars-Sinai (hospital), the Keck Medical Center of USC (university hospital), and the City of Hope (non-profit hospital), all feature segments of these three components within an easily navigable website. Likewise, the Good Samaritan Hospital (ambulatory surgery center) and the Belmont Village Senior Living facility (skilled nursing facility) bothshare the same ease of accessibility via an uncomplicated interface. The œAbout Us webpage, located on each server, represented the organization™s objectives for success, a statement of future directionality, and a set of standards that outlined the behavioral expectations of those within the company (Cellucci, Wiggins, & Farnsworth, 2014, p.32-33). Their websites uphold a sense of transparency that reduces any challenges in uncovering what they stand to achieve.However, it was quite surprising to see how many of these organizations did not include all three components which highlight the organization™s goals, aspirations, and fundamentals. The Keck Medical Center of USC and the City of Hope both did not include a vision statement, whereas, the Good Samaritan Hospital and the Belmont Village Senior Living f. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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