Business > QUESTIONS & ANSWERS > CIENA Corporation SWOT Analysis. With the Latest (2019) Company Profile (All)
COMPANY OVERVIEW Ciena Corporation (Ciena or "the company") is engaged in providing equipment, software and services that support the transport, switching, aggregation, service delivery and managemen... t of voice, video and data traffic on communications networks. Ciena operates primarily in the US. It is headquartered in Hanover, Maryland and employed 4,754 employees as of October 31, 2013 SWOT ANALYSIS Ciena Corporation (Ciena or "the company") is engaged in providing equipment, software and services that support the transport, switching, aggregation, service delivery and management of voice, video and data traffic on communications networks. Robust customer base enhances the brand image of the company and also provides enhanced opportunities to further drive top line growth. However, intense competition could further put pricing pressure on the company and impact its market share in the coming years. Strengths Weaknesses Robust customer base Lack of scale Strong focus on R&D High indebtedness Consistent growth in converged packet Dependence on a small number of large optical segment communications service providers Opportunities Threats Robust outlook for global mobile broadband Intense competition demand Fluctuations in currency exchange rates Positive trends in mobility Dependence on third party component Poised to benefit from the robust growth in suppliers cloud data traffic [Show More]
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