Business > CASE STUDY > Marketing C212 paper.docx C212 Marketing C212 Western Governors University Overview T (All)
Marketing C212 paper.docx C212 Marketing C212 Western Governors University Overview T
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Marketing C212 paper.docx C212 Marketing C212 Western Governors University Overview The purpose of this paper is to discuss a marketing strategy for Jovan s Sauce Co. This paper will identify the... products the company is going to offer and how they will create a competitive advantage in the marketplace. In addition, it will also discuss the customer relationship management, distribution, pricing, and promotional strategies needed to be successful. A1: New Products and/or Services Jovan s Sauce Co. is based in Bonney Lake Washington. The company was formed in 2002 and has been very successful in creating and introducing new sauces to the market. The company started by selling sauces at the local farmers market. After almost 20 years in the business, they are a recognized brand name in the United States. In the recent years, Jovan s Sauce Co. is seeing a decline in the US market as it has become satura. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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