Business > CASE STUDY > module3.docx BUSI 520 Motorola Mobility Liberty University BUSI 520: Strategic Marketi (All)
module3.docx BUSI 520 Motorola Mobility Liberty University BUSI 520: Strategic Marketi
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module3.docx BUSI 520 Motorola Mobility Liberty University BUSI 520: Strategic Marketing Management Q1. Discuss your use of marketing research to be used to gather information on present or poten... tial customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service? (Ch.4) Descriptive research is the most adequate form of marketing research for Motorola. Descriptive research will allow the company to ensure they are developing technology that will stay competitive in a busy, growing market. One of the best ways in today's modern world to accomplish thorough descriptive research would be to use the internet. With the ever-growing popularity of internet forums through websites like Reddit, the consumers essentially lay out what they want in a product. By using internet research, you would be able to find exactly what the majority of target. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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