Business > CASE STUDY > module6.docx BUSI 520 Motorola Mobility Liberty University BUSI 520: Strategic Marketi (All)
module6.docx BUSI 520 Motorola Mobility Liberty University BUSI 520: Strategic Marketi
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module6.docx BUSI 520 Motorola Mobility Liberty University BUSI 520: Strategic Marketing Management Q1. Explain your pricing strategy (penetration, skimming, competitor-based). (Ch.11) The prici... ng strategy that would prove effective would be a combined use based on the product offered. Being that Motorola was one of the first on the market with folding phones, they are a hot commodity. Due to the Motorola Razr s heritage, it is seen as a high-end product. €œWhen the Motorola RAZR was first introduced, it sold for around 500 dollars despite the fact that it had functionality similar to other phones which sold for much less € (Samuel Sale et al., 2017, p. 240) Therefore, for the high-end devices, such as the Motorola Razr, a price skimming strategy would be most effective. For all other devices, a competitor-based strategy would be the most effective. This would allow the marketing team to pric. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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