Business > CASE STUDY > module7.docx BUSI 520 Motorola Mobility Liberty University BUSI 520: Strategic Marketi (All)
module7.docx BUSI 520 Motorola Mobility Liberty University BUSI 520: Strategic Marketi
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module7.docx BUSI 520 Motorola Mobility Liberty University BUSI 520: Strategic Marketing Management Q1. Explain the elements of your promotional mix. (Ch. 13) €œThe promotion mix as we all k... now, consists of advertising, personal selling, sales promotion, direct marketing, internet marketing and publicity € (Sidhanta & Chakrabarty, 2010, p. 100). Motorola s advertising consists of a mix of television commercials and online advertising. While Motorola does supply certain retailers with their phones to sell, Motorola doesn t practice personal selling. However, Motorola does practice sales promotion rather often through either combination purchases of devices and accessories, or discounted prices on multiple device purchases. For direct marketing, Motorola s most popular option is emailing existing customers with deals and discounts. Additionally, they rely on their retail partners to direct marke. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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