Business > CASE STUDY > Wk8AssgnPSY6005.docx IPSY 6005 IKEA: New Service and Marketing Walden University IPSY 6 (All)
Wk8AssgnPSY6005.docx IPSY 6005 IKEA: New Service and Marketing Walden University IPSY 6
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Wk8AssgnPSY6005.docx IPSY 6005 IKEA: New Service and Marketing Walden University IPSY 6005 IKEA: New Service and Marketing The new service chosen is a visual search, the technical term is visual ... intelligence technology. According to Garcia (2019), a visual search is an emerging development in the world of artificial intelligence (AI) and machine learning (ML) which has the potential to revolutionize how consumers find and buy products. IKEA'S target market is millennials and 62% of millennials desire the ability to visually search over any other new technology. Organizations like Amazon and Google have already developed significant capabilities in the area of visual search (Garcia, 2019). With visual search IKEA customers can take a photo and upload it to a search engine like Google, thus generating results that closely match the search object. This new service will enable Inter IKEA Group and all IKEA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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