Business > CASE STUDY > Business 499 Assignment 3.docx BUS499 Week 8 Business-Level and Corporate-Level Strat (All)
Business 499 Assignment 3.docx BUS499 Week 8 Business-Level and Corporate-Level Strat
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Business 499 Assignment 3.docx BUS499 Week 8 Business-Level and Corporate-Level Strategies Assignment BUS499 Business Administration Capstone Introduction With the increased technological expe... rtise, businesses have to take advantage to ensure they remain relevant and competitive. In this case, the study focuses on companies and the various level strategies to help achieve the business objectives. It outlines Microsoft's corporation business-level strategy, corporate-level strategy, competitive environment analysis, and the market cycles involved to ensure its long-term success. Business Level Strategy In any business strategy, customers are the key focus since they are determinants of the success and failure of the business. A business-level strategy helps a firm isolate itself from the existing competitors by gaining a competitive advantage (Hitt, Ireland, 2020). Customer segmentation is essential in any . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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