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British Institute of Technology & E-commerceE-COMMERCE 321E-Com HW1

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Week 1 .Select an e-commerce company .1 .The website that I choose is Amazon.com Visit its Web site and describe its business model based on the information you find .2 .there Its business model is very unique becau ...

Week 1 .Select an e-commerce company .1 .The website that I choose is Amazon.com Visit its Web site and describe its business model based on the information you find .2 .there Its business model is very unique because it allows the customers to buy anything from .home without the need to go from store to store looking for what they need Identify its customer value proposition, its revenue model, the marketspace it operates .3 in, who its main competitors are, any comparative advantages you believe the .company possesses and what its market strategy appears to be Customer value proposition= Amazon’s customer value proposition is product selection and availability. Therefore their supply chain is focused on product availability and next day delivery for a very wide portfolio of products. They invest in safety stocks and in fast distribution as efficiently as possible without compromising the customer value .proposition Revenue model = Amazon generates its revenue through selling products by internet .which is sales revenue model and transaction fees revenue model marketspace = Amazon Marketplace is a fixed price online market place that allow user to sell new or used product to each other through Amazon.com. Amazon will then charge .commission and transaction fees on it Its main competitors = One of Amazon.com’s main competitors in the internet and catalog retail industry is Overstock.com (OSTK). Other competitors in the consumer discretionary sector include: Ebay (EBAY), Wal-Mart Stores (WMT), and Barnes & .(Noble (BKS Comparative advantages & the Market strategy = The ability of providing goods and/or services at a lower opportunity cost than other firms or individuals. A comparative advantage gives a company the ability to sell goods and services at a lower price than its .competitors and realize stronger sales margins Also try to locate information about the company’s management team and .4 management team. (Check for a page labeled “The Company,” “About Us,” or (.something similar

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