Business > CASE STUDY > MKTG201 Assignment 3.docx MKTG201 Loyalty to Brand American Public University Assignme (All)
MKTG201 Assignment 3.docx MKTG201 Loyalty to Brand American Public University Assignme
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MKTG201 Assignment 3.docx MKTG201 Loyalty to Brand American Public University Assignment 3 Loyalty to Brand Brand loyalty entails people's ability to favor one brand over the other despite the c... ompetitor's attempt to lure them into purchasing their brands. Brand loyalty has very little to do with pricing and a lot to do with quality. Consumers loyal to a brand tend to buy products or services from the same brand irrespective of the pricing rates. Consumers are loyal to brands when they know and believe that they offer better and high-quality services than any other brand. However, building and maintaining trust requires more than just quality services and products. Trust is one vital factor in building a company's conviction. Therefore, companies should develop strategies that help them gain many customers and maintain their trust and loyalty in their brands. Herein analyzes the various concepts essential in . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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