Business > CASE STUDY > BBA3201 Marketing Unit 3.docx BBA 3201 BBA 3201 Marketing Columbia Southern Universi (All)
BBA3201 Marketing Unit 3.docx BBA 3201 BBA 3201 Marketing Columbia Southern Universi
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BBA3201 Marketing Unit 3.docx BBA 3201 BBA 3201 Marketing Columbia Southern University I have chosen to discuss the Chevrolet Duramax and some of its marketing strategies that specifically targ... et an audience. I chose the Duramax because I was recently looking to purchase a new truck that is capable of towing very heavy items and the Duramax is a truck that I took a good long hard look at. I looked at quite a few others and crossed them off the list for various reasons and the Duramax was the last one that I was considering purchasing before ultimately deciding that the truck I have will suffice for now. Chevrolet Chevrolet is the manufacturer of the Duramax and handles all of the marketing and advertisements that deal with the Duramax. In 2019 Chevrolet had sales of 1.9 million vehicles and 2020 followed with sales of 1.7 million vehicles. Chevrolet is currently available for purchase in 140 different countri. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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